Showing 1 - 10 of 225
Persistent link: https://www.econbiz.de/10009565071
Persistent link: https://www.econbiz.de/10003799073
Persistent link: https://www.econbiz.de/10012036914
With the growing influence of online social media, firms increasingly take an active role in interacting with consumers in social media. For many firms, their first step in online social media is management responses, where the management responds to customers’ comments about the firm or its...
Persistent link: https://www.econbiz.de/10014040458
Persistent link: https://www.econbiz.de/10015193128
Persistent link: https://www.econbiz.de/10010005959
Online service recovery tools such as managerial responses are increasingly used by service providers to address customer concerns in online WOM platforms. In this paper, we analyze the effectiveness of such online service recovery effort on customer satisfaction using data retrieved from a...
Persistent link: https://www.econbiz.de/10013146899
To stimulate product reviews, many large e-commerce platforms have launched reviewer incentive programs in which free products are provided to reviewers in exchange for them generating reviews on the received free products (incentivized reviews). Prior studies explored the effects of incentives...
Persistent link: https://www.econbiz.de/10012901615
Persistent link: https://www.econbiz.de/10015180841
Persistent link: https://www.econbiz.de/10015180874