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Electronic marketing and the consumer

Peterson, Robert A. (contributor); … - 1997

Persistent link: https://www.econbiz.de/10000626728

Trends in consumer behavior research

Peterson, Robert A. - 1977

Persistent link: https://www.econbiz.de/10000572970

The Future of U.S. retailing : an agenda for the 21st century

Peterson, Robert A. (contributor); Peterson, Robert A. (ed.) - 1992

Persistent link: https://www.econbiz.de/10013543590

Marketing research

Peterson, Robert A. - 1988 - 2. ed

Persistent link: https://www.econbiz.de/10000760551

A meta-analysis of Cronbach's coefficient alpha

Peterson, Robert A. - 2009

Persistent link: https://www.econbiz.de/10003794418

On the myth of reported precision in public opinion polls

Peterson, Robert A. - In: International journal of market research : JMRS ; the … 60 (2018) 2, pp. 147-155

Persistent link: https://www.econbiz.de/10011887258

Self-efficacy and personal selling : review and examination with an emphasis on sales performance

Peterson, Robert A. - In: Journal of personal selling & sales management : JPSSM 40 (2020) 1, pp. 57-71

Persistent link: https://www.econbiz.de/10012200912

Marketing is a transdisciplinary body of knowledge

Peterson, Robert A. - In: Journal of marketing education : JME 47 (2025) 1, pp. 31-41

Persistent link: https://www.econbiz.de/10015372887

Convenience samples of college students and research reproducibility

Peterson, Robert A.; Merunka, Dwight R. - In: Journal of Business Research 67 (2014) 5, pp. 1035-1041

Tests of theory in marketing and consumer behavior research are frequently based on convenience samples of undergraduate college students. In a study of business-related ethicality, analysis of data from four dozen convenience samples of undergraduate business students revealed significant...

Persistent link: https://www.econbiz.de/10010869860

Language, Thought, and Consumer Research

Merunka, Dwight R.; Peterson, Robert A. - In: Review of marketing research : Vol. 3, (pp. 152-192). 2007

Persistent link: https://www.econbiz.de/10015383861