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A Critical Evaluation of the Randomized Response Method

UMESH, U. N.; PETERSON, ROBERT A. - In: Sociological Methods & Research 20 (1991) 1, pp. 104-138

Warner (1965) introduced the Randomized Response Method (RRM) 20 years ago. This method has been advocated as a useful tool in eliciting sensitive information. Much of the early research focused on various parameter estimation methods. This article provides a comprehensive review of applications...

Persistent link: https://www.econbiz.de/10010791197

The concept of the #8220Big Middle#8221

Levy, Michael; Grewal, Dhruv; Peterson, Robert A.; … - In: Journal of retailing 81 (2005) 2, pp. 83-88

Persistent link: https://www.econbiz.de/10006607081

Retailing in the 21st century: reflections and prologue to research

Peterson, Robert A.; Balasubramanian, Sridhar - In: Journal of retailing 78 (2002) 1, pp. 9-16

Persistent link: https://www.econbiz.de/10006617027

Antecedents and Consequences of Salesperson Job Satisfaction: Meta-Analysis and Assessment of Causal Effects

Brown, Steven P.; Peterson, Robert A. - In: Journal of marketing research : JMR 30 (1993) 1, pp. 63-77

Persistent link: https://www.econbiz.de/10006690606

Response construction in consumer behavior research

Peterson, Robert A. - In: Journal of business research : JBR 58 (2005) 3, pp. 348-353

Persistent link: https://www.econbiz.de/10006714083

On the Use of College Students in Social Science Research: Insights from a Second-Order Meta-analysis

Peterson, Robert A. - In: Journal of consumer research : JCR ; an … 28 (2001) 3, pp. 450-461

Persistent link: https://www.econbiz.de/10006656185

Introduction: Special Issue on Selections from the International Research Seminar on Marketing Communications and Consumer Behavior

Jolibert, Alain J.P.; Peterson, Robert A.; Strazzieri, Alain - In: Journal of business research : JBR 37 (1996) 2, pp. 85-86

Persistent link: https://www.econbiz.de/10006739503

Customer Base Analysis: An Industrial Purchase Process Application

Schmittlein, David C.; Peterson, Robert A. - In: Marketing science : the marketing journal of the … 13 (1994) 1, pp. 41-67

Persistent link: https://www.econbiz.de/10006942095

The future of US retailing : an agenda for the 21st century

Peterson, Robert A. (contributor) - 1992

Persistent link: https://www.econbiz.de/10004135601

Modern American capitalism : understanding public attitudes and perceptions

Peterson, Robert A.; Albaum, Gerald; Kozmetsky, George - 1990

Persistent link: https://www.econbiz.de/10004104879