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Exploring the Implications of M-Commerce for Markets and Marketing
Balasubramanian, Sridhar; Peterson, Robert A.; … - In: Journal of the Academy of Marketing Science 30 (2002) 4, pp. 348-361
Persistent link: https://www.econbiz.de/10006151480
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SPECIAL ISSUE ON THE PAST, PRESENT, AND FUTURE OF THE MARKETING DISCIPLINE - Trademark Dilution and the Practice of Marketing
Peterson, Robert A.; Smith, Karen H.; Zerrillo, Philip C. - In: Journal of the Academy of Marketing Science 27 (1999) 2, pp. 255-268
Persistent link: https://www.econbiz.de/10006152893
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Exploring the Implications of the Internet for Consumer Marketing
Peterson, Robert A.; Balasubramanian, Sridhar; … - In: Journal of the Academy of Marketing Science 25 (1997) 4, pp. 329-346
Persistent link: https://www.econbiz.de/10006153457
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Type IV Error in Marketing Research: The Investigation of ANOVA Interactions
Umesh, U.N.; Peterson, Robert A.; McCann-Nelson, Michelle; … - In: Journal of the Academy of Marketing Science 24 (1996) 1, pp. 17-26
Persistent link: https://www.econbiz.de/10006153954
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Relationship Marketing and the Consumer
Peterson, Robert A. - In: Journal of the Academy of Marketing Science 23 (1995) 4, pp. 278-281
Persistent link: https://www.econbiz.de/10006154434
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The Ombudsman: Management Folklore and Management Science -- On Portfolio Planning, Escalation Bias, and Such
Scott Armstrong, J.; Ross Jr, William T.; Arkes, Hal R.; … - In: Interfaces : the INFORMS journal on the practice of … 26 (1996) 4, pp. 25-55
Persistent link: https://www.econbiz.de/10006326467
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A Meta-Analysis of Country-of-Origin Effects
Peterson, Robert A.; Jolibert, Alain J.P. - In: Journal of international business studies : JIBS ; a … 26 (1995) 4, pp. 883-900
Persistent link: https://www.econbiz.de/10005912314
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The Effect of Effort on Sales Performance and Job Satisfaction
Brown, Steven P.; Peterson, Robert A. - In: Journal of marketing 58 (1994) 2, pp. 70-80
Persistent link: https://www.econbiz.de/10006002311
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A Meta-analysis of Cronbach's Coefficient Alpha
Peterson, Robert A. - In: Journal of consumer research : JCR ; an … 21 (1994) 2, pp. 381
Persistent link: https://www.econbiz.de/10006684199
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On the public's perception of capitalism
Peterson, Robert A.; Kozmetsky, George; Albaum, Gerald - In: Business Horizons 29 (1986) 1, pp. 10-14
Persistent link: https://www.econbiz.de/10005333223