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Peterson, Robert A.; Crittenden, Victoria L. - In: AMS review : official publication of the Academy of … 2 (2012) 1, pp. 1-4

Persistent link: https://www.econbiz.de/10010082252

Crittenden, Victoria L.; Hanna, Richard C.; Peterson, … - In: Business horizons 52 (2009) 4, pp. 337-347

Persistent link: https://www.econbiz.de/10008896791

Kerin, Roger A.; Peterson, Robert A. - 1987 - 4. ed

Persistent link: https://www.econbiz.de/10000083235

Chin, Wynne W.; Peterson, Robert A.; Brown, Steven P. - In: Journal of marketing theory and practice 16 (2008) 4, pp. 287-298

Persistent link: https://www.econbiz.de/10009884909

Villarreal, Ricardo; Peterson, Robert A. - In: Journal of marketing theory and practice 17 (2009) 4, pp. 303-316

Persistent link: https://www.econbiz.de/10009884934

Pennington, Allan L.; Peterson, Robert A. - In: Journal of marketing research : JMR 6 (1969) 3, pp. 284-290

Persistent link: https://www.econbiz.de/10002623459

Peterson, Robert A.; Mahajan, Vijay - In: Research in marketing : an annual compilation of research (1978), pp. 201-231

Persistent link: https://www.econbiz.de/10002663695

Peterson, Robert A.; Mahajan, Vijay - In: Decision sciences : DS 7 (1976) 4, pp. 649-658

Persistent link: https://www.econbiz.de/10002663723

Peterson, Robert A.; Kerin, Roger A. - In: Review of marketing : 1981, (pp. 5-20). 1981

Persistent link: https://www.econbiz.de/10002663760

Peterson, Robert A.; Rudelius, William; Wood, Glenn L. - In: The journal of business : B 45 (1972) 4, pp. 485-496

Persistent link: https://www.econbiz.de/10002663783

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