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Store image measurement in patronage research : fact and artifact

Peterson, Robert A.; Kerin, Roger A. - In: Patronage behavior and retail management, (pp. 293-306). 1983

Persistent link: https://www.econbiz.de/10002663798

First-purchase diffusion models of new-product acceptance

Mahajan, Vijay; Peterson, Robert A. - In: Technological forecasting & social change : an … 15 (1979) 2, pp. 127-146

Persistent link: https://www.econbiz.de/10002414857

Innovation diffusion in a dynamic potential adopter population

Mahajan, Vijay; Peterson, Robert A. - In: Management science : journal of the Institute for … 24 (1978), pp. 1589-1597

Persistent link: https://www.econbiz.de/10002414872

Concept testing : some experimental evidence

Peterson, Robert A.; Liszt, Howard - In: Mississippi Valley journal of business and economics : … 7 (1971/72) 3, pp. 84-88

Persistent link: https://www.econbiz.de/10002663640

An experimental investigation of mail-survey responses

Peterson, Robert A. - In: Journal of business research : JBR 3 (1975) 3, pp. 199-210

Persistent link: https://www.econbiz.de/10002663652

Diffusion of large-scale food retailing in France : Supermarché et hypermarché

Langeard, Eric; Peterson, Robert A. - In: Journal of retailing 51 (1975) 3, pp. 43-63,80

Persistent link: https://www.econbiz.de/10002342918

Direct Selling Under Scrutiny : Assessing Analytic Direct Selling Models

Brockett, Patrick L.; Coughlan, Anne T.; Ferrell, Linda; … - 2020

Direct selling (DS) is simultaneously a business model, a channel of distribution, and an activity engaged in by its distributors. In this paper, we provide a framework for analyzing and discuss academic research on the DS distribution model.We focus in particular on research that develops...

Persistent link: https://www.econbiz.de/10014031284

A cross-national comparison of extreme response style measures

Peterson, Robert A.; Rhi-Perez, Pablo; Albaum, Gerald - In: International journal of market research : JMRS ; the … 56 (2014) 1, pp. 89-110

Persistent link: https://www.econbiz.de/10010242927

On the public's perception of capitalism

Peterson, Robert A.; Kozmetsky, George; Albaum, Gerald - In: Business horizons 29 (1986) 1, pp. 10-14

Persistent link: https://www.econbiz.de/10003465653

Household income data reports in mail surveys

Peterson, Robert A.; Kerin, Roger A. - In: Journal of business research : JBR 8 (1980) 3, pp. 301-313

Persistent link: https://www.econbiz.de/10003600158