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Peterson, Robert A. (ed.); Hoyer, Wayne D. (contributor); … - 1986

Persistent link: https://www.econbiz.de/10000696835

Kerin, Roger A.; Peterson, Robert A. - 1990 - 5. ed

Persistent link: https://www.econbiz.de/10000787848

Peterson, Robert A. - In: The role of affect in consumer behavior : emerging …, (pp. 141-159). 1986

Persistent link: https://www.econbiz.de/10001262644

Peterson, Robert A. (contributor) - In: International journal of research in marketing : IJRM ; … 5 (1988) 2, pp. 125-136

Persistent link: https://www.econbiz.de/10001058108

Kerin, Roger A. (contributor); … - 1980

Persistent link: https://www.econbiz.de/10000413607

Villarreal, Ricardo; Peterson, Robert A. - In: Journal of marketing theory and practice 17 (2009) 4, pp. 303-316

Persistent link: https://www.econbiz.de/10003897717

Crittenden, Victoria Lynn; Peterson, Robert A.; Albaum, … - In: The journal of personal selling & sales management : JPSSM 30 (2010) 2, pp. 103-109

Persistent link: https://www.econbiz.de/10003981254

Albaum, Gerald; Peterson, Robert A. - In: The marketing review 11 (2011) 4, pp. 347-361

Persistent link: https://www.econbiz.de/10009428159

Crittenden, Victoria Lynn; Peterson, Robert A. - In: AMS review : official publication of the Academy of … 3 (2013) 1, pp. 1-2

Persistent link: https://www.econbiz.de/10009740055

Rogers, Mary Margaret; Peterson, Robert A.; Albaum, … - In: International journal of management and marketing … 6 (2013) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10009745355

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