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Marketing
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Peterson, Robert A.
146
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20
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19
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16
Albaum, Gerald
13
Mahajan, Vijay
8
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7
Crittenden, Victoria L.
7
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5
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4
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4
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3
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Jeong, Jaeseok
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21
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2013
-
13. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009632650
Saved in:
22
On the impactfulness of theory and review articles
Peterson, Robert A.
;
Crittenden, Victoria Lynn
- In:
AMS review : official publication of the Academy of …
2
(
2012
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009678946
Saved in:
23
Ruminations about making a theoretical contribution
Crittenden, Victoria Lynn
;
Peterson, Robert A.
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
2
,
pp. 67-71
Persistent link: https://www.econbiz.de/10009679351
Saved in:
24
Editorial: The AMS review
Crittenden, Victoria Lynn
;
Peterson, Robert A.
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009679356
Saved in:
25
The AMS review : year 2
Crittenden, Victoria Lynn
;
Peterson, Robert A.
- In:
AMS review : official publication of the Academy of …
2
(
2012
)
2/4
,
pp. 45-47
Persistent link: https://www.econbiz.de/10009717341
Saved in:
26
Marketing strategy
Peterson, Robert A.
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10008773105
Saved in:
27
Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance
Peterson, Robert A.
;
Jeong, Jaeseok
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
6
,
pp. 677-690
Persistent link: https://www.econbiz.de/10008779107
Saved in:
28
Effects of nationality, gender, and religiosity on business-related ethicality
Peterson, Robert A.
;
Albaum, Gerald S.
;
Merunka, Dwight
; …
- In:
Journal of business ethics : JOBE
96
(
2010
)
4
,
pp. 573-587
Persistent link: https://www.econbiz.de/10008698293
Saved in:
29
When things go wrong : account strategy following a corporate crisis event
Brocato, E. Deanne
;
Peterson, Robert A.
;
Crittenden, …
- In:
Corporate reputation review : an international journal
15
(
2012
)
1
,
pp. 35-51
Persistent link: https://www.econbiz.de/10009571227
Saved in:
30
Purchase deadline as a moderator of the effects of price uncertainty on search duration
Lemieux, James
;
Peterson, Robert A.
- In:
Journal of economic psychology : research in economic …
32
(
2011
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10009273118
Saved in:
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