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Albaum, Gerald S.; Peterson, Robert A. - In: Journal of euromarketing 23 (2014) 3, pp. 4-16

Persistent link: https://www.econbiz.de/10010497699

Kerin, Roger A.; Peterson, Robert A. - 2007 - 11. ed.

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Crittenden, Victoria Lynn; Hanna, Richard C.; Peterson, … - In: Marketing letters : a journal of research in marketing 20 (2009) 1, pp. 1-14

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Chin, Wynne W.; Peterson, Robert A.; Brown, Steven P. - In: Journal of marketing theory and practice 16 (2008) 4, pp. 287-298

Persistent link: https://www.econbiz.de/10003766158

Crittenden, Victoria Lynn; Hanna, Richard C.; Peterson, … - In: Business horizons 52 (2009) 4, pp. 337-346

Persistent link: https://www.econbiz.de/10003865664

Peterson, Robert A.; Albaum, Gerald S.; Beltramini, … - 2007

Persistent link: https://www.econbiz.de/10003540639

Villarreal, Ricardo; Peterson, Robert A. - In: Journal of advertising research 48 (2008) 2, pp. 179-190

Persistent link: https://www.econbiz.de/10003742649

Peterson, Robert A.; Umesh, U. N. - In: Journal of the Academy of Marketing Science 46 (2018) 1, pp. 81-91

Persistent link: https://www.econbiz.de/10011865105

Kim, Yeolib; Peterson, Robert A. - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 44-54

Persistent link: https://www.econbiz.de/10011695178

Peterson, Robert A.; Crittenden, Victoria Lynn - In: Journal of business-to-business marketing 30 (2023) 3, pp. 333-348

Persistent link: https://www.econbiz.de/10014454762

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