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Peterson, Robert A.
146
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20
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19
Crittenden, Victoria Lynn
16
Albaum, Gerald
13
Mahajan, Vijay
8
Albaum, Gerald S.
7
Crittenden, Victoria L.
7
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6
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5
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4
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4
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4
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Crittenden, Victoria
3
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Jeong, Jaeseok
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41
Digital disruption : the transdisciplinary future of marketing education
Crittenden, Victoria Lynn
;
Peterson, Robert A.
- In:
Journal of marketing education : JME
41
(
2019
)
1
,
pp. 3-4
Persistent link: https://www.econbiz.de/10012008044
Saved in:
42
Special issue: digital disruption in marketing
Crittenden, Victoria Lynn
(
ed.
);
Peterson, Robert A.
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012008121
Saved in:
43
Keeping the marketing curriculum current in an era of digital disruption
Crittenden, Victoria Lynn
;
Peterson, Robert A.
- In:
Journal of marketing education : JME
41
(
2019
)
2
,
pp. 75-76
Persistent link: https://www.econbiz.de/10012113843
Saved in:
44
Special issue: digital disruption in marketing, 2
Crittenden, Victoria Lynn
(
ed.
);
Peterson, Robert A.
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012113991
Saved in:
45
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2010
-
12. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003874042
Saved in:
46
Self-perceived performance of female-owned firms and male-owned firms : insights from black and Mexican-American entrepreneurs
Peterson, Robert A.
;
Altounian, David
- In:
Go-to-market strategies for women entrepreneurs : …
,
(pp. 95-105)
.
2019
Persistent link: https://www.econbiz.de/10012220959
Saved in:
47
On the economic and social benefits of direct selling
Peterson, Robert A.
;
Crittenden, Victoria Lynn
;
Albaum, …
- In:
Business horizons
62
(
2019
)
3
,
pp. 373-382
Persistent link: https://www.econbiz.de/10012024130
Saved in:
48
Exploring customer orientation as a marketing strategy of Mexican-American entrepreneurs
Peterson, Robert A.
;
Crittenden, Victoria Lynn
- In:
Journal of business research : JBR
113
(
2020
),
pp. 139-148
Persistent link: https://www.econbiz.de/10012230451
Saved in:
49
Exploring the effect of incidental priming when measuring trademark genericism
Peterson, Robert A.
;
Peterson, Jeffrey A.
- In:
The journal of brand management : an international journal
32
(
2025
)
2
,
pp. 79-93
Persistent link: https://www.econbiz.de/10015330575
Saved in:
50
Models for innovation diffusion
Mahajan, Vijay
;
Peterson, Robert A.
-
1985
-
1. print.
Persistent link: https://www.econbiz.de/10013382804
Saved in:
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