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Privacy concern and its consequences : a meta-analysis
Kim, Yeolib; Kim, Seung Hyun; Peterson, Robert A.; … - In: Technological forecasting & social change : an … 196 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014476063
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Modern American capitalism : understanding public attitudes and perceptions
Peterson, Robert A. - 1990 - 1. publ.
Persistent link: https://www.econbiz.de/10013543945
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Identifying predictors of new product acceptability for selected grocery products
Peterson, Robert A. - 1970
Persistent link: https://www.econbiz.de/10004841164
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La procedure d'analyse hierarchique en marketing : [application et fiabilité de la methode]
Merunka, Dwight R. - 1985
Persistent link: https://www.econbiz.de/10004227705
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USA: les nouvelles mésures d'efficacité publicitaire ou la quête du Saint Graal
Merunka, Dwight R. - 1985
Persistent link: https://www.econbiz.de/10004227729
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Definition et quantification d'une strategie marketing par la procedure d'analyse hiérarchique
Merunka, Dwight R. - 1985
Persistent link: https://www.econbiz.de/10004227736
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Reinterpreting cultural priming effects in cross-cultural consumer research
Merunka, Dwight R. - In: AMS review : official publication of the Academy of … 3 (2013) 4, pp. 232-248
Persistent link: https://www.econbiz.de/10010233412
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Un modèle d'aide à la conception des produits durables nouveaux
Merunka, Dwight R. - 1985
Persistent link: https://www.econbiz.de/10004227710
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L' utilisation de la micro-informatique dans l'enseignement du marketing = rêve ou realité?
Merunka, Dwight R. - 1985
Persistent link: https://www.econbiz.de/10004227739
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Une méthode de mesure et de représentation de la concurrence entre les marques
Merunka, Dwight R.; Bourgeat, Pascal - 1987
Persistent link: https://www.econbiz.de/10004227908