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Marketing communications and consumer behavior: Introduction to the special issue from the 2005 La Londe seminar
Haugtvedt, Curtis P.; Merunka, Dwight R.; Warlop, Luk - In: Journal of Business Research 59 (2006) 6, pp. 726-727
Persistent link: https://www.econbiz.de/10005477758
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Marketing communications and consumer behavior: Introduction to the special issue from the 2007 La Londe conference
Askegaard, Søren; Merunka, Dwight R.; Sirgy, M. Joseph - In: Journal of Business Research 61 (2008) 10, pp. 1027-1029
Persistent link: https://www.econbiz.de/10005462399
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Editorial: Marketing communications and consumer behavior: Introduction to the special issue from the 2009 La Londe conference
De Barnier, Virginie; Janiszewski, Chris A.; Merunka, … - In: Journal of Business Research 64 (2011) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10008871529
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Marketing communications and consumer behavior: Introduction to the special issue from the 2007 La Londe conference
Askegaard, Søren; Merunka, Dwight R.; Sirgy, M.Joseph - In: Journal of business research : JBR 61 (2008) 10, pp. 1027-1029
Persistent link: https://www.econbiz.de/10008092950
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Marketing communications and consumer behavior: Introduction to the special issue from the 2007 La Londe conference
Askegaard, Søren; Merunka, Dwight R.; Sirgy, M. Joseph - In: Journal of business research : JBR 61 (2008) 10, pp. 1027-1030
Persistent link: https://www.econbiz.de/10008899462
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Editorial: Marketing communications and consumer behavior: Introduction to the special issue from the 2009 La Londe conference
De Barnier, Virginie; Janiszewski, Chris A.; Merunka, … - In: Journal of business research : JBR 64 (2011) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10008769057
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Effect symmetry of benefit criteria in postpurchase evaluations
Lee, Dong-jin; Yu, Grace B.; Merunka, Dwight R.; … - In: Psychology & marketing 32 (2015) 6, pp. 651-669
Persistent link: https://www.econbiz.de/10011288561
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Editorial: Marketing communications and consumer behavior : introduction to the special issue from 2007 La Londe conference
Askegaard, Søren; Merunka, Dwight R.; Sirgy, M. Joseph - In: Journal of business research : JBR 61 (2008) 10, pp. 1027-1029
Persistent link: https://www.econbiz.de/10003766337
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The benefits of sales force automation : a customer's perspective
Boujena, Othman; Johnston, Wesley J.; Merunka, Dwight R. - In: The journal of personal selling & sales management : JPSSM 29 (2009) 2, pp. 137-150
Persistent link: https://www.econbiz.de/10003849211
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Editorial: Marketing communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De; Janiszewski, Chris A.; Merunka, … - In: Journal of business research : JBR 64 (2011) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10008806373