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Marketing research
Peterson, Robert A. - 1988 - 2. ed.
Persistent link: https://www.econbiz.de/10009587905
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Constructing effective questionnaires
Peterson, Robert A. - 2000
Persistent link: https://www.econbiz.de/10004580172
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Marketing research
Peterson, Robert A. - 1982
Persistent link: https://www.econbiz.de/10000055155
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The price-perceived quality relationship, experimental evidence
Peterson, Robert A. - In: Journal of marketing research : JMR 7 (1970) 4, pp. 525-528
Persistent link: https://www.econbiz.de/10002663734
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Market structuring by sequential cluster analysis
Peterson, Robert A. - In: Journal of business research : JBR 2 (1974), pp. 249-264
Persistent link: https://www.econbiz.de/10002663660
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Out‐of‐stock, sold out, or unavailable? Framing a product outage in online retailing
Peterson, Robert A.; Kim, Yeolib; Jeong, Jaeseok - In: Psychology & Marketing 37 (2019) 3, pp. 428-440
Persistent link: https://www.econbiz.de/10012189607
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Electronic marketing and the consumer
Peterson, Robert A. (contributor) - 1997
Persistent link: https://www.econbiz.de/10004343110
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 1998 - 8. ed.
Persistent link: https://www.econbiz.de/10004347365
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 1978
Persistent link: https://www.econbiz.de/10004582604
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Strategic marketing problems : cases and comments
Kerin, Roger A. (contributor);  … - 2010 - 12. ed., internat. ed.
Persistent link: https://www.econbiz.de/10008728264