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Strategic marketing problems : cases and comments
Kerin, Roger A. (contributor);  … - 2007 - 11. ed.
Persistent link: https://www.econbiz.de/10004872099
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 1987 - 4. ed.
Persistent link: https://www.econbiz.de/10004769903
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 1981 - 2. ed.
Persistent link: https://www.econbiz.de/10004770117
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TRENDS IN CONSUMER BEHAVIOR RESEARCH / ROBERT A. PETERSON
Peterson, Robert A. - 1977
Persistent link: https://www.econbiz.de/10004616005
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Models for innovation diffusion
Mahajan, Vijay; Peterson, Robert A. - 1985 - 1. print.
Persistent link: https://www.econbiz.de/10004618292
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Business ethics : new challenges for business schools and corporate leaders
Peterson, Robert A. (contributor) - 2005
Persistent link: https://www.econbiz.de/10004800183
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 2001 - 9. ed.
Persistent link: https://www.econbiz.de/10004747657
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 2004 - 10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004444908
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 2013 - 13. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009654691
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INDUSTRY EXPERIENCE: STARR PRODUCE CO.
Peterson, Robert A. - Farm Foundation - 2000
Persistent link: https://www.econbiz.de/10005501065