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Galguera, Laura; Luna, David; Méndez, M.Paz - In: International journal of market research : JMRS ; the … 48 (2006) 4, pp. 459-480

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Luna, David; Peracchio, Laura A. - In: Psychology & marketing 19 (2002) 7-8, pp. 573-594

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Carroll, Ryall; Luna, David - In: International journal of advertising : the quarterly … 40 (2011) 3, pp. 73-85

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Luna, David; Carnevale, Marina; Lerman, Dawn - In: Journal of consumer psychology : the official journal … 23 (2013) 1, pp. 36-48

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Shrum, L.J.; Lowrey, T.M.; Luna, David; Lerman, D.B.; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 3, pp. 275-280

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Carroll, Ryall; Luna, David - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 73-85

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Lerman, Dawn; Maldonado, Rachel; Luna, David - In: Journal of business research : JBR 62 (2009) 4, pp. 399-407

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Luna, David; Peracchio, Laura A.; Juan, María D. de - 2002

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