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The impact of automatic attitudes on product and brand evaluations : the moderating effect of consumer expertise

Czellar, Sandor; Luna, David - 2004

Persistent link: https://www.econbiz.de/10002433741

Bilinguals and the Web : Moderators of Language Effects in Web Site Navigation

Luna, David; Peracchio, Laura; De-Juan-Vigaray, María D. - 2014

The Internet has become a medium used by consumers worldwide to make purchases and to search for information. One of the characteristics of the internet that make it a unique medium is its global reach. Individuals all over the world can access web sites regardless of where they are hosted....

Persistent link: https://www.econbiz.de/10014105215

Syntax and the illusion of fit : how grammatical subject influences persuasion

Ostinelli, Massimiliano; Luna, David - In: Journal of consumer research : JCR ; an … 48 (2022) 5, pp. 885-903

Persistent link: https://www.econbiz.de/10012877883

Bicultural-bilingguals : the effect of cultural frame switching on translation equivalence

Ringberg, Torsten V.; Luna, David; Reihlen, Markus; … - In: International journal of cross cultural management : CCM 10 (2010) 1, pp. 77-92

Persistent link: https://www.econbiz.de/10003972763

Hear is the thing : auditory processing of novel nonword brand names

Carnevale, Marina; Lerman, Dawn; Luna, David - In: Sensory marketing : research on the sensuality of products, (pp. 183-198). 2010

Persistent link: https://www.econbiz.de/10003933282

The other meaning of fluency : content accessibility and language in advertising to bilinguals

Carroll, Ryall; Luna, David - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 73-84

Persistent link: https://www.econbiz.de/10009302699

The concept of flow in online consumer behavior

Esteban-Millat, Irene; Martínez-López, Francisco J.; … - In: Handbook of strategic e-business management, (pp. 371-402). 2014

Persistent link: https://www.econbiz.de/10010234041

The language of branding : theory, strategies, and tactics

Lerman, Dawn; Morais, Robert J.; Luna, David - 2018

Persistent link: https://www.econbiz.de/10010218914

Sound symbolism effects across languages : implications for global brand names

Shrum, L. J.; Lowrey, Tina M.; Luna, David; Lerman, Dawn B. - In: International journal of research in marketing : IJRM ; … 29 (2012) 3, pp. 275-279

Persistent link: https://www.econbiz.de/10009613717

Does brand spelling influence memory? : the case of auditorily presented brand names

Luna, David; Carnevale, Marina; Lerman, Dawn - In: Journal of consumer psychology : JCP : the official … 23 (2013) 1, pp. 36-48

Persistent link: https://www.econbiz.de/10009719557