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A preliminary strategic marketing framework for new product development
Thrassou, Alkis; Vrontis, Demetris; Chebbi, Hela; … - In: Journal of transnational management : the official … 17 (2012) 1, pp. 21-44
Persistent link: https://www.econbiz.de/10009551265
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The renaissance of Commandaria : a strategic branding presciptive analysis
Vrontis, Demetris; Thrassou, Alkis - In: Journal for global business advancement : JGBA 4 (2011) 4, pp. 302-316
Persistent link: https://www.econbiz.de/10009419396
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Wine business in a changing competitive environment : strategic and financial choices of Campania wine firms
Rossi, Matteo; Vrontis, Demetris; Thrassou, Alkis - In: International journal of business and globalisation : IJBG 8 (2012) 1, pp. 112-130
Persistent link: https://www.econbiz.de/10009426272
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A marketing communications framework for small political parties in developed countries
Thrassou, Alkis; Vrontis, Demetris; McDonald, Malcolm - In: Marketing intelligence & planning 27 (2009) 2, pp. 268-292
Persistent link: https://www.econbiz.de/10009526376
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Innovativeness of European SMEs : mission not yet accomplished
Kaufmann, Hans Rüdiger; Tsangari, Haritini; Vrontis, … - In: Economic research 25 (2012) 1, pp. 51-72
Persistent link: https://www.econbiz.de/10009532605
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Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz; Vrontis, Demetris; Thrassou, Alkis - In: International journal of technology marketing : IJTMkt 9 (2014) 3, pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
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Perception of luxury : idiosyncratic Russian consumer culture and identity
Kaufmann, Hans Rüdiger; Vrontis, Demetris; Manakova, Yulia - In: European journal of cross-cultural competence and management 2 (2011/12) 3/4, pp. 209-235
Persistent link: https://www.econbiz.de/10009738558
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A critical evaluation of strategic market entry theories and practices : the case of Hewlett-Packard
Vrontis, Demetris; Thrassou, Alkis; Wei, Chia-Hung - In: Journal for international business and entrepreneurship … 3 (2006/08) 1/2, pp. 152-170
Persistent link: https://www.econbiz.de/10003855291
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Cause-related marketing : building the corporate image while supporting worthwhile causes
Demetriou, Marlen; Papasolomou, Ioanna; Vrontis, Demetris - In: The journal of brand management : an international journal 17 (2009/10) 4, pp. 266-278
Persistent link: https://www.econbiz.de/10003944860
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Internet consumer behavior in Cyprus
Thrassou, Alkis; Vrontis, Demetris; Kokkinaki, Angelika - In: Handbook of business practices and growth in emerging …, (pp. 433-452). 2010
Persistent link: https://www.econbiz.de/10003946379