1. Editorial Introduction: Contextual Evolution of SMEs Across Markets, Disciplines and Sectors -- 2. The Impact of Digitalisation and Sustainable Development Goals in SMEs Strategy: A Multi-Country European Study -- 3. Business in a Foreign Country: A Contextual Analysis of Immigrant...

This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional...