Purpose – This paper aims to illustrate how innovation typologies may lead to cause-related marketing (CRM) success when applied to services. Design/methodology/approach – Hence, the paper identifies product/service and brand factors that underpin CRM success, undertakes an innovation theory...

This article posits a framework that illustrates how the concepts of cause-related marketing, product innovation and extraordinary sustainable leadership are conjoined in order to create a sustainable organisation. The intended contributions are: to accumulate the state of academic research on...

Purpose The purpose of this paper is to systematically review and critically examine marketing research on mergers and acquisitions (M&As), and articulates its importance and relevance in consideration of the growing influence of the M&A phenomenon in the global economy....

Purpose – The purpose of this paper is twofold. First, the authors aim to identify all the product- and brand-related factors that promote cause-related marketing (CRM) success. The second part of this research aim is, to undertake a product innovation theory application into the context of...

This article posits a framework that illustrates how the concepts of strategic agility and cause-related marketing are synthesised in order to generate a sustainable competitive advantage through superior brand awareness and positive corporate reputation. In addition, this paper reflects how CRM...

Purpose: The paper aims to highlight the role of Web 2.0 in international marketing, shedding light on the relationships existing between the country of origin effect and consumer behavior. Design/methodology/approach: The current study, drawn on the country of the origin (COO)W literature and...

Purpose: The purpose of this study is to explore the negative consequences of human resource analytics applications using the privacy calculus approach. Design/methodology/approach: By using the existing literature and privacy calculus theory, a theoretical model has been developed. This model...

Purpose: The purpose of this study is to identify the determinants that could impact corporate digital entrepreneurship for the small and medium enterprises (SMEs) of India. The study also investigates the moderating role that adopting artificial intelligence (AI)-customer relationship...

Purpose: The purpose of this paper is to extend the current literature on international entrepreneurial careers by employing the structural equation modeling (SEM) technique. It mainly aims at identifying determinants of international entrepreneurial intentions among young people and after...