Purpose – This research aims to examine the importance of branding in the Cyprus wine industry. Further, it seeks to identify the wine‐consumer perceptions and expectations as well as the main problems found in the industry. Design/methodology/approach – Empirical data were collected by...

Purpose – Environmental changes require higher levels of corporate authenticity when communicating with stakeholders. This is achieved by a congruence of stakeholder and brand identities. Focusing on employee identity, the purpose of this paper is to explain relationships of factors predicting...

Purpose This paper aims to identify and elucidate the culinary territorial (regional) characteristics that may support the development of stakeholder relations with and perceptions of a territorial system. It further focuses on these support interactions between destination managers and...

Purpose – The purpose of this paper is to analyze the phenomenon of mergers and acquisition (M & A) in high-tech sectors with a special focus on biotechnological firms. Recent years have witnessed an impressive wave of M & As, but these operations, despite their popularity, have produced mixed...

Increasingly over the last two decades, companies not only produce and sell, but also develop goods and services outside their home countries. Rapidly becoming the rule rather than the exception, these firms undertake significant R%D activities at different locations abroad. The phenomenon is...

Among the diverse services of the tourism sector, this paper concentrates on the hotel industry, which includes a set of companies that is homogenous in production and competitive setting. The hotel industry is a key component of the tourism sector since it is fundamental to the provision of all...

This article responds to the lack of research on the way a new idea is transformed into a market-accepted new product. Through non-participant observation and multiple interviews, an empirical investigation within a large French telecommunications operator (OPERACOM), shows that companies should...