Purpose – This paper aims to provide a strategic review of the marketing function for a Cypriot company operating in the liquid food packaging industry (for reasons of confidentiality the name of the company is withheld). The paper focuses on the dairy market, where the company does not have a...

Purpose In the post-COVID-19 era, the hospitality industry is rapidly moving towards digitalization, which requires employees to upgrade their knowledge and skills. Some employees resist those changes and refuse to upgrade their knowledge, skills and ways of doing things. Therefore, there is a...

In their consistent search for growth opportunities, firms are increasingly recognising the benefits of becoming multinationals and expanding internationally. This case study outlines a theoretical exegesis of global standardisation and international adaptation. The debate between these two...

Purpose The purpose of this study is to understand and accentuate the value of social media in international student recruitment in Lebanese higher education institutions (HEIs). This study analyses the significance of social media and the changes occurring in the means of communicating with the...

Purpose The purpose of this paper is to accomplish a bibliometric analysis, investigate the underlying knowledge structure, founding and development, and evolution of the Journal of Knowledge Management (JKM) through its articles published between 1997 and 2020. Design/methodology/approach A...

Purpose: Chalta hai (it is fine or it is acceptable) is an Indian cultural phenomenon that influences attitude towards work and business and diachronically adversely affects both. The purpose of this study is to explore its impact on the sustainability of business firms operating in India....

Purpose: This paper aims to assess the willingness of individuals living in coastal communities affected by climate change to financially support mitigation policies towards the preservation of marine ecosystems and fish resources and to identify the key drivers of their behaviour....

Purpose This study aims to investigate the approaches to and the actions of integrated thinking (IT) based on stakeholder engagement practices to mitigate the perception of IT as an “abstract construct” and to overcome the “silos” thinking of managing, communicating and reporting....

Purpose – The purpose of this paper is to investigate the complex of factors affecting the present and future of empowered consumer behaviour that has evolved in developed countries, and to apply the outcome to the construction of a conceptual framework for the contemporary business‐consumer...