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Perception of luxury : idiosyncratic Russian consumer culture and identity
Kaufmann, Hans Ruediger; Vrontis, Demetris; Manakova, Yulia - In: European journal of cross-cultural competence and management 2 (2011/12) 3/4, pp. 209-235
Persistent link: https://www.econbiz.de/10010117550
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A contemporary higher education student-choice model for developed countries
Vrontis, Demetris; Thrassou, Alkis; Melanthiou, Yioula - In: Journal of business research : JBR 60 (2007) 9, pp. 979-989
Persistent link: https://www.econbiz.de/10007757898
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A new conceptual framework for business-consumer relationships
Vrontis, Demetris; Thrassou, Alkis - In: Marketing intelligence & planning 25 (2007) 7, pp. 789
Persistent link: https://www.econbiz.de/10007863296
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A new conceptual framework for business-consumer relationships
Vrontis, Demetris; Thrassou, Alkis - In: Marketing intelligence & planning 25 (2007) 6-7, pp. 789
Persistent link: https://www.econbiz.de/10007871893
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A marketing communications framework for small political parties in developed countries
Thrassou, Alkis; Vrontis, Demetris; Mcdonald, Malcolm H.B. - In: Marketing intelligence & planning 27 (2009) 2-3, pp. 268-296
Persistent link: https://www.econbiz.de/10008325870
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International marketing adaptation versus standardisation of multinational companies
Vrontis, Demetris; Thrassou, Alkis; Lamprianou, Iasonas - In: International marketing review 26 (2009) 4-5, pp. 477-500
Persistent link: https://www.econbiz.de/10008326562
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Private equity for small firms: a conceptual model of adaptation versus standardisation strategy
Soufani, Khaled; Vrontis, Demetris; Poutziouris, Panikkos - In: International journal of entrepreneurship and small business 3 (2006) 3-4, pp. 498-515
Persistent link: https://www.econbiz.de/10007260575
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The country-of-origin effect on the purchase intention of apparel: opportunities and threats for small firms
Vrontis, Demetris; Thrassou, Alkis; Vignali, Claudio - In: International journal of entrepreneurship and small business 3 (2006) 3-4, pp. 459-476
Persistent link: https://www.econbiz.de/10007260577
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Human resource management: the case of the Cypriot duty free industry
Vrontis, Demetris; Vignali, Claudio - In: International journal of entrepreneurship and small business 3 (2006) 3-4, pp. 427-446
Persistent link: https://www.econbiz.de/10007260579
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Strategic marketing planning for a supplier of liquid food packaging products in Cyprus
Vrontis, Demetris; Kogetsidis, Harry; Stavrou, Andreas - In: The journal of business & industrial marketing 21 (2006) 4, pp. 250
Persistent link: https://www.econbiz.de/10007268430