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The renaissance of Commandaria : a strategic branding presciptive analysis
Vrontis, Demetris; Thrassou, Alkis - In: Journal for global business advancement : JGBA 4 (2011) 4, pp. 302-316
Persistent link: https://www.econbiz.de/10009885256
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Internal marketing as an agent of change — Implementing a new human resource information system for Malaysian Airlines
Vrontis, Demetris; Thrassou, Alkis; Mat Zin, Razali - In: Journal of general management 36 (2010) 1, pp. 21-43
Persistent link: https://www.econbiz.de/10008719841
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Internationalization, market forces and domestic sectoral institutionalization
Altintas, Murat Hakan; Vrontis, Demetris; Kaufmann, … - In: European business review : EBR ; the official journal … 23 (2011) 2, pp. 215-236
Persistent link: https://www.econbiz.de/10008887158
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A Small Services Firm Marketing Communications Model for SME‐Dominated Environments
Thrassou, Alkis; Vrontis, Demetris - In: Journal of marketing communications 12 (2006) 3, pp. 183-202
Persistent link: https://www.econbiz.de/10008126515
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A marketing communications framework for small political parties in developed countries
Thrassou, Alkis; Vrontis, Demetris; Mcdonald, Malcolm H.B. - In: Marketing intelligence & planning 27 (2009) 2, pp. 268
Persistent link: https://www.econbiz.de/10008233435
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Mass customisation and the clothing industry
Vignali, Claudio; Vrontis, Demetris; Vronti, Peri D. - In: Ekonomski pregled 55 (2004) 5/6, pp. 502-512
Persistent link: https://www.econbiz.de/10002155289
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Wine sector development : a conceptual framework toward succession effectiveness in family wineries
Georgiou, Thoukis; Vrontis, Demetris - In: Journal of transnational management : the official … 18 (2013) 4, pp. 246-272
Persistent link: https://www.econbiz.de/10010234733
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Branding and the Cyprus wine industry
Vrontis, Demetris; Paliwoda, Stanley J. - In: The journal of brand management : an international journal 16 (2008/09) 3, pp. 145-159
Persistent link: https://www.econbiz.de/10003790469
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Special issue: International marketing and MIS cases leading towards entrepreneurship development
Vrontis, Demetris (contributor) - 2008
Persistent link: https://www.econbiz.de/10003771025
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Environmental analysis as a means to customer satisfaction: the case of Starbucks in Cyprus
Vrontis, Demetris; Kogetsidis, Harry - In: Journal for international business and entrepreneurship … 3 (2006/08) 3/4, pp. 188-204
Persistent link: https://www.econbiz.de/10003771027