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The external environment and its effect on strategic marketing planning: a case study for McDonald's
Vrontis, Demetris; Pavlou, Pavlos - In: Journal for international business and entrepreneurship … 3 (2006/08) 3/4, pp. 289-307
Persistent link: https://www.econbiz.de/10003771042
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Special issue: International branding and marketing communications
Vrontis, Demetris (contributor) - 2008
Persistent link: https://www.econbiz.de/10003771435
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The marketing implications of the "undesired self"; the case of Chinese Y-generation
Thrassou, Alkis; Vrontis, Demetris; Ho, Ching-wei - In: Journal for global business advancement : JGBA 1 (2007/08) 4, pp. 390-408
Persistent link: https://www.econbiz.de/10003771467
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The impact of culture in TV advertising behaviour: an exploratory study in Southeast Asia
Vrontis, Demetris; Susanti, Andriani; Papasolomou, Ioanna - In: Journal for global business advancement : JGBA 1 (2007/08) 4, pp. 422-432
Persistent link: https://www.econbiz.de/10003771475
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Using internal marketing to ignite the corporate brand : the case of the UK retail bank industry
Papasolomou, Ioanna; Vrontis, Demetris - In: The journal of brand management : an international journal 14 (2006/07) 1/2, pp. 177-195
Persistent link: https://www.econbiz.de/10003458928
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A contemporary higher education student-choice model for developed countries
Vrontis, Demetris; Thrassou, Alkis; Melanthiou, Yioula - In: Journal of business research : JBR 60 (2007) 9, pp. 979-989
Persistent link: https://www.econbiz.de/10003539021
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Internationalization of SMEs in Cyprus
Vrontis, Demetris; Thrassou, Alkis - In: Handbook of research on European business and …, (pp. 150-170). 2008
Persistent link: https://www.econbiz.de/10003710849
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Internet marketing by SMEs : towards enhanced competitveness and internationalisation of professional services
Thrassou, Alkis; Vrontis, Demetris - In: International journal of internet marketing and … 4 (2007/08) 2/3, pp. 241-261
Persistent link: https://www.econbiz.de/10003652419
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Special issue: breaking the barriers : the role of the internet in the international marketing of SMEs
Vrontis, Demetris (contributor) - 2008
Persistent link: https://www.econbiz.de/10003652433
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International strategic marketing of small construction consultancy firms : the case of Cypriot firms
Thrassou, Alkis; Vrontis, Demetris - In: International journal of entrepreneurship and small business 6 (2008) 2, pp. 296-314
Persistent link: https://www.econbiz.de/10003743280