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Agro business in a changing competitive environment : Campania firms' strategic, marketing and financial choices
Rossi, Matteo; Vrontis, Demetris; Thrassou, Alkis - In: World review of entrepreneurship, management and … 10 (2014) 2/3, pp. 312-333
Persistent link: https://www.econbiz.de/10010393472
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Marketing public relations : a consumer-focused strategic perspective
Papasolomou, Ioanna; Thrassou, Alkis; Vrontis, Demetris; … - In: Journal of customer behaviour 13 (2014) 1, pp. 5-24
Persistent link: https://www.econbiz.de/10010384234
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Editorial: Concerns and developments in customer behaviour across industries
Priporas, Constantinos-Vasilios; Vrontis, Demetris - In: Journal of customer behaviour 13 (2014) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10010384238
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The reactions of employees toward the implementation of Human Resources Ínformation Systems (HRIS) as a planned change program : a case study in Malaysia
Razali, Mat Zin; Vrontis, Demetris - In: Journal of transnational management : the official … 15 (2010) 3, pp. 229-245
Persistent link: https://www.econbiz.de/10008697756
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Internal marketing as an agent of change : implementing a new human resource information system for Malaysian Airlines
Vrontis, Demetris; Thrassou, Alkis; Zin, Razali Mat - In: Journal of general management 36 (2010/11) 1, pp. 21-41
Persistent link: https://www.econbiz.de/10008736031
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Wine marketing : a framework for consumer-centred planning
Vrontis, Demetris; Thrassou, Alkis; Czinkota, Michael R. - In: The journal of brand management : an international journal 18 (2010/11) 4/5, pp. 245-263
Persistent link: https://www.econbiz.de/10008905668
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International marketing adaption versus standardisation of multinational companies
Vrontis, Demetris; Thrassou, Alkis; Lamprianou, Iasonas - In: International marketing review 26 (2009) 4/5, pp. 477-500
Persistent link: https://www.econbiz.de/10009523108
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Financing innovation : venture capital investments in biotechnology firms
Rossi, Matteo; Thrassou, Alkis; Vrontis, Demetris - In: International journal of technology marketing : IJTMkt 6 (2011/12) 4, pp. 355-377
Persistent link: https://www.econbiz.de/10009546054
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Innovativeness of European SMEs : mission not yet accomplished
Kaufmann, Hans Rüdiger; Tsangar, Haritini; Vrontis, … - In: Economic research 25 (2012) 2, pp. 333-359
Persistent link: https://www.econbiz.de/10009564273
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Corporate branding and transformational leadership in turbulent times
Kaufmann, Hans Rüdiger; Vrontis, Demetris; Czinkota, … - In: The journal of product & brand management 21 (2012) 3, pp. 192-204
Persistent link: https://www.econbiz.de/10009570744