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Purpose – This study aims to examine value cocreation in terms of interfirm collaborations between service firms, their business customers and business partners at different stages of a new service development (NSD) process.Design/methodology/approach – The study develops and tests...
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Sustainable Transformative Innovation in Response to Covid-19 And Beyond -- Sporting Resilience During Covid-19: The Value Co-Creation Process on Sport Live-Streaming Platforms -- Is balanced working capital a good strategy for supply chain financial collaboration.
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