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Sponsorship of televised sport events : an analysis of mediating effects on sponsor image
Grohs, Reinhard; Reisinger, Heribert - In: Quantitative marketing and marketing management : …, (pp. 467-483). 2012
Persistent link: https://www.econbiz.de/10009621555
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At what age and how does understanding of product placement develop?
Grohs, Reinhard; Reisinger, Heribert; Wolfsteiner, Elisabeth - In: Marketing : ZFP ; journal of research and management 35 (2013) 1, pp. 22-31
Persistent link: https://www.econbiz.de/10009727086
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Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard; Reisinger, Heribert; Woisetschläger, David - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
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The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth; Grohs, Reinhard; Reisinger, Heribert - In: Journal of business research : JBR 124 (2021), pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
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Goodness-of-Fit-Maße in linearen Regressions- und Logit-Modellen : Theorie und Anwendung in der empirischen Marktforschung
Reisinger, Heribert - 1996
Persistent link: https://www.econbiz.de/10000944740
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Goodness-of-Fit-Maße in linearen Regressions- und Logit-Modellen : Theorie und Anwendung in der empirischen Marktforschung
Reisinger, Heribert - 1996
Persistent link: https://www.econbiz.de/10012699639
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The analysis of rank ordered preference data based on Bradley-Terry type models
Dittrich, R.; Katzenbeisser, Walter; Reisinger, Heribert - In: OR-Spektrum : quantitative approaches in management 22 (2000) 1, pp. 117-134
Persistent link: https://www.econbiz.de/10001535813
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Examining the interaction of marketing and financing decisions in a dynamic environment
Reisinger, Heribert; Dockner, Engelbert J.; Baldauf, Artur - In: OR-Spektrum : quantitative approaches in management 22 (2000) 1, pp. 159-171
Persistent link: https://www.econbiz.de/10001535823
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Die Vermittlung quantitativer Inhalte im betriebswirtschaftlichen Unterricht
Wagner, Udo; Reisinger, Heribert - In: Mathematische Methoden der Wirtschaftswissenschaften : …, (pp. 455-463). 1999
Persistent link: https://www.econbiz.de/10001426578
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Die Bestimmung des Markenwechselverhaltens mit Hilfe von Querschnittsdaten
Wagner, Udo; Reisinger, Heribert; Gausterer, Klemens - In: Journal of business economics : JBE 71 (2001) 10, pp. 1113-1130
Persistent link: https://www.econbiz.de/10001614061