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Cultural values and effective executional techniques in advertising: A cross-country and product category study of urban young adults in Asia
Fam, Kim-Shyan; Grohs, Reinhard - In: International marketing review 24 (2007) 5, pp. 519-538
Persistent link: https://www.econbiz.de/10007797764
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"An meinen Fähigkeiten als Liebhaber habe ich schon gezweifelt" — Die Messung sozial erwünschten Antwortverhaltens.
Grohs, Reinhard; Ebster, Claus; Kummer, Claudia - In: Marketing : ZFP ; journal of research and management 31 (2009) 2, pp. 87-99
Persistent link: https://www.econbiz.de/10008269547
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Like it or not: differences in advertising likeability and dislikeability within Asia
Gazley, Aaron; Krisjanous, Jayne; Fam, Kim-Shyan; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 23-41
Persistent link: https://www.econbiz.de/10009821355
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Abhandlungen - Erkennen und verstehen Kinder kontextverbundene Markenpräsentationen?
Grohs, Reinhard; Wagner, Udo - In: Marketing : ZFP ; journal of research and management 33 (2011) 1, pp. 7-19
Persistent link: https://www.econbiz.de/10008996693
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An Investigation of Children's Ability to Identify Sponsors and Understand Sponsorship Intentions
Grohs, Reinhard; Wagner, Udo; Steiner, Regina - In: Psychology & marketing 29 (2012) 11, pp. 907-918
Persistent link: https://www.econbiz.de/10010031040
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Zur Entwicklung der Beziehungen zwischen Hersteller und Handel auf dem Neuwagenmarkt
Wagner, Udo; Grohs, Reinhard; Leisch, Michaela - In: Marktstrategische Veränderungen in der …, (pp. 251-264). 2003
Persistent link: https://www.econbiz.de/10001793606
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Assessing the effectiveness of sport sponsorships : an empirical examination
Grohs, Reinhard; Wagner, Udo; Vsetecka, Sabine - In: Schmalenbach business review : sbr 56 (2004) 2, pp. 119-138
Persistent link: https://www.econbiz.de/10002004826
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mission2beach : der sommer deines lebens
Grohs, Reinhard; Burscha, Markus - 2009
Persistent link: https://www.econbiz.de/10003953583
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Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron; Krisjanous, Jayne; Fam, Kim-Shyan; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 23-40
Persistent link: https://www.econbiz.de/10009492376
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Erkennen und verstehen Kinder kontextverbundene Markenpräsentationen?
Grohs, Reinhard; Wagner, Udo - In: Marketing : ZFP ; journal of research and management 33 (2011) 1, pp. 7-18
Persistent link: https://www.econbiz.de/10008989478