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An investigation of children's ability to identify sponsors and understand sponsorship intentions
Grohs, Reinhard; Wagner, Udo; Steiner, Regina - In: Psychology & marketing 29 (2012) 11, pp. 907-917
Persistent link: https://www.econbiz.de/10009664849
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"An meinen Fähigkeiten als Liebhaber habe ich schon gezweifelt" : die Messung sozial erwünschten Antwortverhaltens
Grohs, Reinhard; Ebster, Claus; Kummer, Claudia - In: Marketing : ZFP ; journal of research and management 31 (2009) 2, pp. 87-100
Persistent link: https://www.econbiz.de/10003857648
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Drivers of brand strength : configural paths to strong cognitive brand equity
Mühlbacher, Hans; Raies, Karine; Grohs, Reinhard; … - In: Journal of business research : JBR 69 (2016) 8, pp. 2774-2780
Persistent link: https://www.econbiz.de/10011506881
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The dynamic interplay between structure, anastructure and antistructure in extraordinary experiences
Husemann, Katharina C.; Eckhardt, Giana M.; Grohs, Reinhard - In: Journal of business research : JBR 69 (2016) 9, pp. 3361-3370
Persistent link: https://www.econbiz.de/10011514787
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What drives ambush marketer misidentification?
Wolfsteiner, Elisabeth; Grohs, Reinhard; Wagner, Udo - In: Journal of sport management : the official journal of … 29 (2015) 2, pp. 137-154
Persistent link: https://www.econbiz.de/10010526501
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Memory effects of different relational links between brands and sponsored events
Wolfsteiner, Elisabeth; Grohs, Reinhard; Wagner, Udo - In: Psychology & marketing 32 (2015) 10, pp. 1031-1048
Persistent link: https://www.econbiz.de/10011373114
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Sponsorship as an internal branding tool and its effects on employees' identification with the brand
Hofer, Katharina; Grohs, Reinhard - In: The journal of brand management : an international journal 25 (2018) 3, pp. 266-275
Persistent link: https://www.econbiz.de/10011884957
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Drivers of brand image improvement in sports-event sponsorship
Grohs, Reinhard - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 391-420
Persistent link: https://www.econbiz.de/10011567052
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One pie, many recipes : alternative paths to high brand strength
Grohs, Reinhard; Raeis, Karine; Koll, Oliver; … - In: Journal of business research : JBR 69 (2016) 6, pp. 2244-2251
Persistent link: https://www.econbiz.de/10011472212
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Customer-to-customer interactions in the sport fan context : typology, framework (C2CIF) and directions for future research
Uhrich, Sebastian; Grohs, Reinhard; Koenigstorfer, Joerg - In: Journal of service management 35 (2024) 1, pp. 53-70
Persistent link: https://www.econbiz.de/10014456578