//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Sponsorship effects of brand m...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
105,931
Konsumentenverhalten
103,488
Brand management
19,254
Markenführung
18,840
Theorie
14,414
Theory
14,240
Relationship marketing
13,822
Beziehungsmarketing
13,782
Brand image
12,102
Markenimage
11,985
Markenartikel
9,622
Brand
9,546
Werbewirkung
9,523
Advertising effects
9,295
Online-Handel
8,872
Online retailing
8,859
Social Web
8,135
Social web
8,129
Customer satisfaction
7,659
Kundenzufriedenheit
7,487
Online-Marketing
7,045
Internet marketing
7,002
Sport
6,937
Deutschland
6,407
Werbung
6,155
Advertising
6,134
Sports
6,018
USA
5,927
Germany
5,896
Experiment
5,640
United States
5,611
Einzelhandel
5,404
Service quality
5,381
Retail trade
5,347
Dienstleistungsqualität
5,328
Marketingmanagement
5,217
Marketing management
5,204
Electronic Commerce
5,087
E-commerce
4,932
Emotion
4,714
more ...
less ...
Online availability
All
Undetermined
50,223
Free
31,788
CC license
2,439
Type of publication
All
Article
91,167
Book / Working Paper
44,389
Journal
315
Other
30
Type of publication (narrower categories)
All
Article in journal
75,352
Aufsatz in Zeitschrift
75,352
Graue Literatur
10,295
Non-commercial literature
10,295
Aufsatz im Buch
9,298
Book section
9,298
Working Paper
8,944
Arbeitspapier
8,319
Hochschulschrift
3,837
research-article
3,039
Thesis
2,622
Collection of articles of several authors
1,907
Sammelwerk
1,907
Aufsatzsammlung
1,318
Case study
892
Fallstudie
892
Conference paper
776
Konferenzbeitrag
776
Konferenzschrift
563
Bibliografie enthalten
496
Bibliography included
496
Dissertation u.a. Prüfungsschriften
482
Lehrbuch
397
Collection of articles written by one author
348
Sammlung
348
Textbook
330
Reprint
279
Conference proceedings
269
conceptual-paper
223
review-article
223
Amtsdruckschrift
211
Government document
211
Article
193
review
185
Ratgeber
183
Guidebook
166
case-report
149
Handbook
114
Handbuch
114
Statistik
107
more ...
less ...
Language
All
English
121,370
German
11,521
Undetermined
1,845
French
493
Hungarian
227
Polish
139
Spanish
125
Italian
112
Russian
57
Swedish
46
Dutch
41
Danish
30
Norwegian
25
Portuguese
23
Finnish
16
Romanian
12
Lithuanian
11
Slovak
11
Czech
9
Croatian
9
Serbian
8
Bulgarian
3
Indonesian
3
Multiple languages
3
Slovenian
3
Arabic
2
Chinese
2
Bosnian
1
Valencian
1
Hebrew
1
Kazakh
1
Macedonian
1
Malay (macrolanguage)
1
Turkish
1
more ...
less ...
Author
All
Esch, Franz-Rudolf
179
Burmann, Christoph
159
Han, Heesup
156
Huber, Frank
154
Belk, Russell W.
141
Mattila, Anna S.
140
Bauer, Hans H.
134
Phau, Ian
133
Gierl, Heribert
126
Bruhn, Manfred
125
Grunert, Klaus G.
120
Humphreys, Brad R.
113
Herrmann, Andreas
109
Wiedmann, Klaus-Peter
107
Melewar, T. C.
102
Baumgarth, Carsten
99
Nufer, Gerd
99
Septianto, Felix
99
Pelsmacker, Patrick de
98
Wansink, Brian
98
Loureiro, Sandra Maria Correia
95
Dwivedi, Yogesh K.
94
Lusk, Jayson L.
94
Foxall, Gordon R.
89
Agarwal, Sumit
86
Grewal, Dhruv
86
Law, Rob
85
Sheth, Jagdish N.
84
Ratten, Vanessa
83
Khare, Arpita
81
Usman, Osly
81
Verhoef, Peter C.
81
Bagozzi, Richard P.
80
Chintagunta, Pradeep K.
80
Sutter, Matthias
80
Bruwer, Johan
79
Nayga, Rodolfo M. <Jr.>
79
Woodside, Arch G.
79
Keller, Kevin Lane
78
Laroche, Michel
78
more ...
less ...
Institution
All
National Bureau of Economic Research
693
Springer Fachmedien Wiesbaden
261
International Association of Sport Economists - IASE
100
OECD
92
European Commission / Joint Research Centre
71
European Commission / Directorate-General for Justice and Consumers
58
London Economics
50
IPSOS
47
Verlag Dr. Kovač
47
North American Association of Sports Economists - NAASE
46
IGI Global
42
American Marketing Association
39
Consumers, Health, Agriculture and Food Executive Agency
37
Edward Elgar Publishing
37
Deloitte consortium
32
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
32
International Energy Agency
30
Books on Demand GmbH <Norderstedt>
29
Department of Economics and Accounting, College of the Holy Cross
29
European Association of Agricultural Economists - EAAE
26
GFK
26
Gesellschaft zur Erforschung des Markenwesens
26
Institut für Demoskopie Allensbach
26
European Parliament / Directorate-General for Internal Policies of the Union
25
Information Resources Management Association
25
Friedrich-Schiller-Universität Jena
24
European Commission / Directorate-General for Education, Youth, Sport and Culture
22
Haufe-Lexware GmbH & Co. KG
20
Nomos Verlagsgesellschaft
18
Nordic Council of Ministers
18
Fachhochschule Reutlingen / European School of Business
17
Springer International Publishing
17
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
16
Christian-Albrechts-Universität zu Kiel
15
INSEAD
15
Universität Mannheim
15
Center Data
14
Deloitte
14
European Commission / Directorate-General for Communication
14
Wageningen Economic Research
14
more ...
less ...
Published in...
All
Journal of business research : JBR
2,734
Journal of retailing and consumer services
2,472
International journal of hospitality management
977
International journal of consumer studies
931
Psychology & marketing
929
The journal of brand management : an international journal
723
NBER working paper series
690
SpringerLink / Bücher
689
Journal of consumer research : JCR ; an interdisciplinary bimonthly
656
Asia Pacific journal of marketing and logistics
605
Tourism management : research, policies, practice
590
The journal of product & brand management
578
NBER Working Paper
532
Marketing science
498
Working paper / National Bureau of Economic Research, Inc.
492
European journal of marketing : EJM
484
Journal of travel and tourism marketing
482
European Journal of Marketing
473
Management science : journal of the Institute for Operations Research and the Management Sciences
470
Journal of advertising research
453
Journal of marketing management : MM
453
Journal of marketing research : JMR
447
International journal of contemporary hospitality management
429
Journal of marketing communications
426
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
421
Marketing letters : a journal of research in marketing
421
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
419
Journal of the Academy of Marketing Science
412
Journal of marketing
410
Journal of sport management : the official journal of the North American Society of Sport Management
406
Journal of retailing
403
Journal of Consumer Marketing
401
Journal of fashion marketing and management
399
Marketing intelligence & planning
382
Journal of international consumer marketing
379
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
375
European Sport management quarterly : ESMQ
373
Technological forecasting & social change : an international journal
366
The journal of services marketing
366
Journal of Product & Brand Management
356
more ...
less ...
Source
All
ECONIS (ZBW)
126,821
Other ZBW resources
4,035
USB Cologne (EcoSocSci)
2,365
RePEc
1,262
EconStor
890
BASE
421
OLC EcoSci
56
USB Cologne (business full texts)
29
ArchiDok
22
more ...
less ...
Showing
1
-
10
of
135,901
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sponsorship
of the 2016 Rio Olympic Games : an empirical examination of the reactions to local sponsors and rival brands
Biscaia, Rui
;
Rocha, Claudio
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011933923
Saved in:
2
Improved articulation of incongruent sponsor-property partnerships using analogy
King, Jesse
;
Madrigal, Robert
- In:
Journal of sport management : the official journal of …
32
(
2018
)
5
,
pp. 464-472
Persistent link: https://www.econbiz.de/10011934515
Saved in:
3
The effect of sponsor's brand on consumer-brand relationship in
sport
sponsorship
Lee, Jung-Yong
;
Jin, ChangHyun
- In:
Global business and finance review
24
(
2019
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10012005159
Saved in:
4
The effects of different billboard advertisement language on TV
sports
audiences' recognition, recall and search intention of the sponsor signage
Xu, Ziyuan
;
Cao, Yuanyuan
;
Matsuoka, Hirotaka
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
8
,
pp. 1801-1820
Persistent link: https://www.econbiz.de/10015210700
Saved in:
5
An exploratory investigation into the effectiveness of tem kit
sponsorship
: fans' perspectives of new
sponsorship
in the German Bundesliga
Thomas, Robert James
;
Röseler, Frank
- In:
Journal of customer behaviour
12
(
2013
)
2/3
,
pp. 159-176
Persistent link: https://www.econbiz.de/10010233753
Saved in:
6
Sports
sponsorship
perceptions : an exploration
Ferrier, Susan
;
Waite, Kathryn
;
Harrison, Tina
- In:
Journal of financial services marketing : JFSM
18
(
2013
)
2
,
pp. 78-90
Persistent link: https://www.econbiz.de/10010205378
Saved in:
7
Tiger Woods, Nike, and I are (not) best friends : how brand's
sports
sponsorship
in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
8
The impact of
sport
sponsorship
on brand value : evidence from Algeria
aissa, Sid Ahmed Hadj
;
Matar, Ali
- In:
Business and Economic Research : BER
6
(
2016
)
1
,
pp. 363-380
Persistent link: https://www.econbiz.de/10011494887
Saved in:
9
Consumer responses to on-site Olympic
sponsorship
activation : the impact of interactivity, emotions, and perceived image fit on brand attitude formation
Kim, Ari
;
Kaplanidou, Kyriaki
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 279-300
Persistent link: https://www.econbiz.de/10011503705
Saved in:
10
Sport
event-sponsor fit and its effects on sponsor purchase intentions : a non-consumer perspective among athletes, volunteers and spectators
Papadimitriou, Dimitra
;
Kaplanidou, Kyriaki Kiki
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 247-259
Persistent link: https://www.econbiz.de/10011486530
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->