advertising - are examined. Results from four laboratory studies indicate that perceptions of corporate sponsorship responsibility … sponsor and social issue increases favorable ratings of CSR for cause promotions, but only if elaboration on the sponsorship … long as elaboration on the sponsorship is not constrained. We also find that higher congruence enhances CSR ratings if …

Strategic brand management in sports marketing has tended to focus on the impact of team brand association on spectator … loyalty; however, sports team managers may lack effective communication regarding their activities to increase loyalty. Very … little research has been done on the direct and indirect impact of CEO's image and sports team reputation on spectator …