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131
Investigating the role of credibility of
sports
celebrity endorsers influencing
sports
celebrity identification and purchase intention of endorsed brands
Shezi, Nkosinamandla
- In:
Market : review for marketing theory and practice
34
(
2022
)
1
,
pp. 41-57
Persistent link: https://www.econbiz.de/10013336011
Saved in:
132
The effects of using pre-elite athletes as brand endorsers on purchase intent and brand image
Fraser, Nicholas
;
Hill, Brad
;
Sotiriadou, Popi
- In:
International journal of sport management and marketing …
16
(
2016
)
3/6
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011641954
Saved in:
133
How to use a
sponsorship
plattform to support an international master brand strategy : the UniCredit UEFA champions league
sponsorship
Penna, Daniele
;
Guenzi, Paolo
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 133-149
Persistent link: https://www.econbiz.de/10010252612
Saved in:
134
To catch a tiger or let him go : the match-up effect and athlete endorsers for
sport
and non-
sport
brands
Koernig, Stephen K.
;
Boyd, Thomas C.
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
1
,
pp. 25-37
Persistent link: https://www.econbiz.de/10009518022
Saved in:
135
The effects of sexualized and violent presentations of women in combat
sport
Greenwell, T. Christopher
;
Simmons, Jason M.
;
Hancock, Meg
- In:
Journal of sport management : the official journal of …
31
(
2017
)
6
,
pp. 533-545
Persistent link: https://www.econbiz.de/10011781495
Saved in:
136
Effects of brand congruity and game difficulty on gamers' response to advertising in
sport
video games
Hwang, Yongjin
;
Ballouli, Khalid
;
So, Kevin
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
Saved in:
137
The influences of perceived brand quality and ethnocentrism on consumption patterns of a global
sports
brand : the case of Korean college students
Pyun, Do Young
;
Kwon, Hyungil H.
;
Lee, Chul-won
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
1
,
pp. 23-37
Persistent link: https://www.econbiz.de/10009508904
Saved in:
138
How can country-of-origin image be leveraged to create global sporting goods brands?
Gerke, Anna
;
Chanavat, Nicolas
;
Benson-Rea, Maureen
- In:
Sport management review
17
(
2014
)
2
,
pp. 174-189
Persistent link: https://www.econbiz.de/10010382560
Saved in:
139
How do brand personality, identification, and relationship length drive loyalty in
sports
?
Karjaluoto, Heikki
;
Munnukka, Juha
;
Salmi, Milja
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 50-71
Persistent link: https://www.econbiz.de/10011421927
Saved in:
140
Validating and extending the
sport
brand personality scale
Mitsis, Ann
;
Leckie, Civilai
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
2
,
pp. 203-221
Persistent link: https://www.econbiz.de/10011515416
Saved in:
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