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An Influence of Advertising on Consumer-based Brand Loyalty : A Case Study on a Sports Shoe Brand in Bhopal India

Bisen, Ayush; Nuangjamnong, Chompu - 2021

This study examines the factors that influence advertising on consumer-based brand loyalty focused on a sports shoe … technique. A total of 400 respondents who experienced the perception of advertising for searching information about sports shoe …

Persistent link: https://www.econbiz.de/10014086123

Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements

Chang, Yonghwan; Ko, Yong Jae; Carlson, Brad D. - In: Journal of sport management : the official journal of … 32 (2018) 6, pp. 497-510

Persistent link: https://www.econbiz.de/10011943509

The structure, content and context of achieved celebrity brands : a study of footballers in their brandscapes

Zarkada, Anna; Tzoumaka, Eugenia - In: International journal of sport management and marketing … 20 (2020) 1/2, pp. 92-117

Persistent link: https://www.econbiz.de/10012523263

Antecedents of the attitude toward the athlete celebrities' human brand extensions

Koo, Jakeun - In: International journal of sports marketing & sponsorship 23 (2022) 2, pp. 241-258

Persistent link: https://www.econbiz.de/10013369887

Branding, Sponsorship and Advertising in the Barclays Premier League

Sosnovskikh, Sergey - 2017

negative attitude towards the sponsorship and advertising in the league. The purpose of sponsorship, which is brand awareness … sponsoring companies …

Persistent link: https://www.econbiz.de/10014123218

Brand evaluations in sponsorship versus celebrity endorsement

Schnittka, Oliver; Hofmann, Julian; Johnen, Marius; … - In: International journal of market research 65 (2023) 1, pp. 126-144

Persistent link: https://www.econbiz.de/10014233831

The role of sponsorship fit for changing brand affect : a latent growth modeling approach

Mazodier, Marc; Quester, Pascale - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 16-29

Persistent link: https://www.econbiz.de/10010370723

The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor

Verhellen, Yann; Eelen, Jiska; Dens, Nathalie; … - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 932-948

Persistent link: https://www.econbiz.de/10011644535

Better together? : harnessing the power of brand placement through program sponsorship messages

Dens, Nathalie; Pelsmacker, Patrick de; Verhellen, Yann - In: Journal of business research : JBR 83 (2018), pp. 151-159

Persistent link: https://www.econbiz.de/10011802515

Authenticity in horizontal marketing partnerships : a better measure of brand compatibility

Charlton, Aaron B.; Cornwell, T. Bettina - In: Journal of business research : JBR 100 (2019), pp. 279-298

Persistent link: https://www.econbiz.de/10012023803

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