Similar Search Results

Can sports sponsorship affect consumers' motivation for sports consumption?

Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan W. - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 893-922

Persistent link: https://www.econbiz.de/10013357208

Featuring the hometown team in cause-related sports marketing : a cautionary tale for league-wide advertising campaigns

Nichols, Bridget Satinover; Cobbs, Joe; Raska, David - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 4, pp. 212-226

Persistent link: https://www.econbiz.de/10011635483

Sponsorship-linked marketing : sport consumers' attitudes and behaviors

Koronios, Konstantinos; Ntasis, Lazaros; Dimitropoulos, … - In: International journal of innovation and technology … 19 (2022) 5, pp. 1-22

Persistent link: https://www.econbiz.de/10014232392

Examining sponsorship's effectiveness over the internet : a conceptual framework for researchers and practitioners

Koronios, Konstantinos; Dimitropoulos, Panagiotis - In: International journal of innovation and technology … 17 (2020) 4, pp. 2050027-1-2050027-18

Persistent link: https://www.econbiz.de/10012299104

Estimation of emotional and evaluating effects of sports sponsorships

Hansen, Flemming; Halling, Jens - 2000

Persistent link: https://www.econbiz.de/10001564876

Advertising Exposure and Portfolio Choice : Estimates Based on Sports Sponsorships

Branikas, Ioannis - 2019

's stock as well as its products. I construct a dataset of publicly traded sports sponsors in the US and develop an instrument … professional sports teams are sponsored by a given company, local or non-local, are more likely to purchase stocks in that company …. The portfolio effects from sports sponsorships are large and suggest that advertising is even more important than local …

Persistent link: https://www.econbiz.de/10012898006

What's in it for me? : an investigation of North American professional niche sport sponsorship objectives

Greenhalgh, Greg; Greenwell, T. Christopher - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 2, pp. 101-112

Persistent link: https://www.econbiz.de/10010257035

Professional niche sports sponsorship : investigation of sponsorship selection criteria

Greenhalgh, Greg P.; Greemwell, T Christopher - In: International journal of sports marketing & sponsorship 14 (2012/13) 2, pp. 77-94

Persistent link: https://www.econbiz.de/10009741448

Comment: Leveraging sport events over time ; a comparison of sponsorship and sport event advertising

Mazodier, Marc; Quester, Pascale - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 33-34

Persistent link: https://www.econbiz.de/10010370715

Sportsponsoring bei Fußball-Weltmeisterschaften : Wirkungsvergleich WM 2006 versus WM 1998

Nufer, Gerd - 2011

1998 wurde vom Autor eine umfangreiche empirische Untersuchung zu den Wirkungen von Sportsponsoring im Rahmen der Fußball-Weltmeisterschaft in Frankreich veröffentlicht. Gemessen und analysiert wurden u.a. Erinnerungsleistungen und Veränderungen psychologischer Marketing-Zielgrößen im...

Persistent link: https://www.econbiz.de/10009521322