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The impact of alcohol sponsorship in sport upon university sportspeople

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Developing a framework to identify and systematise sources of inefficiencies in sports sponsorship from a sponsee perspective

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Why Do Marketing Relationships End? Findings from an Integrated Model of Sport Sponsorship Decision-Making

Jensen, Jonathan A. - 2017

With firms spending $60 billion on sponsorship annually, it has become an integral part of the marketing mix and is … necessary for the survival of many sport organizations. Despite the importance of these partnerships, conditions that may … dissolution of such partnerships and test a dynamic, integrated model of sponsorship decision-making. From the perspective of the …

Persistent link: https://www.econbiz.de/10012955802