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Managers' perceptions of the impact of sport sponsorship on brand equity : which aspects of the sponsorship matter most?
Henseler, Jörg; Wilson, Bradley; Westberg, Kate - In: Sport marketing quarterly : preferred journal of the … 20 (2011) 1, pp. 7-21
Persistent link: https://www.econbiz.de/10009231926
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Winning ways : immediate and long-term effects of sponsorship on perceptions of brand quality and corporate image
Pope, Nigel; Voges, Kevin E.; Brown, Mark - In: Journal of advertising : official publication of the … 38 (2009) 2, pp. 5-20
Persistent link: https://www.econbiz.de/10003863781
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The effect of advertising on sales and brand equity in small sport businesses
Hayduk, Ted, III; Walker, Matthew - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 3, pp. 178-192
Persistent link: https://www.econbiz.de/10012667320
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Enhancing brand image via sponsorship : strength of association effects
Zdravkovic, Srdan; Till, Brian - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 113-132
Persistent link: https://www.econbiz.de/10009510690
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Profilierung von Marken durch Sponsoring und Ambushing : dargestellt am Beispiel der FIFA Fußball-WM 2006
Burmann, Christoph; Nitschke, Axel - In: Exzellentes Sponsoring : innovative Ansätze und Best …, (pp. 155-179). 2006
Persistent link: https://www.econbiz.de/10003334197
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Event-Marken-Fit und Kommunikationswirkung : eine Längsschnittbetrachtung am Beispiel der Sponsoren der FIFA-Fußballweltmeisterschaft 2006 TM
Nitschke, Axel - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003367703
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Event-Marken-fit und Kommunikationswirkung : Eine Längsschnittbetrachtung am Beispiel der Sponsoren der FIFA-Fußballweltmeisterschaft 2006
Nitschke, Axel (contributor) - 2006
Einfü hrende Grundlagen der Untersuchung -- Theoretische Fundierung der Analyse des Fit-Konstruktes im Kontext des Event-Marketings -- Empirische Untersuchung zur Event-Kommunikation vor dem Hintergrund derWM 2006 -- Fazit und Ausblick.
Persistent link: https://www.econbiz.de/10013516636
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The effects of impartiality disclosure on brand objectives for no and multiple product endorsements
Oprea, Corina - 2023
Regulation stipulates that social media Influencers on Instagram need to disclose sponsorship information when a …
Persistent link: https://www.econbiz.de/10014282829
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Sponsorship and social justice : brand positioning on diversity and inclusion in sport marketing during the 2020 UEFA European football championship
Beek, Remco; Van Hoecke, Jo; Derom, Inge - In: International journal of sports marketing & sponsorship 24 (2023) 3, pp. 538-557
Persistent link: https://www.econbiz.de/10014331530
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Digital consumer-based branding among football clubs : determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms
Matin, Arian; Khoshtaria, Tornike; Mercan, Metin; … - In: International journal of technology marketing : IJTMkt 17 (2023) 4, pp. 378-408
Persistent link: https://www.econbiz.de/10014428116