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The impact of processing athlete transgressions on brand image and purchase intent
Lohneiss, Annika; Hill, Brad - In: European Sport management quarterly : ESMQ 14 (2014) 2, pp. 171-193
Persistent link: https://www.econbiz.de/10010376549
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Sport club brand personality scale (SCBPS) : a new brand personality scale for sport clubs
Schade, Michael; Piehler, Rico; Burmann, Christoph - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 650-663
Persistent link: https://www.econbiz.de/10010462627
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How advertising claims affect sports consumers' purchase intention of badminton rackets? : the role of regulatory fit
Ni, Ying-Lien; Kuo, Che-Chun; Chang, Wen Hsin; Wu, Chia-Huei - In: International journal of sports marketing & sponsorship 24 (2023) 4, pp. 623-637
Persistent link: https://www.econbiz.de/10014377666
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Why is my team wearing rainbow jerseys? : exploring effects of DEI messages on sports fans' responses
Fleischman, David; Mulcahy, Rory; English, Peter; … - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 3, pp. 212-222
Persistent link: https://www.econbiz.de/10015137900
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Exploring the influence of television sport on consumers' attitudes towards programme-embedded advertising using motivational responses generated by the game
Ahn, Dohyun; Cheong, Yunjae; Kim, Kihan - In: International journal of sports marketing & sponsorship 14 (2012/13) 4, pp. 326-342
Persistent link: https://www.econbiz.de/10010195351
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Curiosity generating advertisements and their impact on sport consumer behavior
Park, Seong Hee; Mahony, Daniel F.; Kim, Yu Kyoum; Kim, … - In: Sport management review 18 (2015) 3, pp. 359-369
Persistent link: https://www.econbiz.de/10011381867
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Fantasy millionaires : identifying at-risk consumers based on motivation
Drayer, Joris; Dwyer, Brendan; Shapiro, Stephen L. - In: Journal of sport management : the official journal of … 33 (2019) 1, pp. 37-49
Persistent link: https://www.econbiz.de/10011996197
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Examining the effects of advertisement setting and actor race on African Americans' intentions to consumer baseball
Brown, Brandon; Bennett, Gregg; Ballouli, Khalid - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 3, pp. 139-151
Persistent link: https://www.econbiz.de/10011635463
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Factors affecting spectators' attitudes and intentions : focusing on the roles of the Facebook fan page
Park, Se-Hyuk; Jun, Soo Hyun - In: Journal of international trade & commerce 13 (2017) 3, pp. 51-63
Persistent link: https://www.econbiz.de/10011798784
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Exploring the relative effectiveness of emotional, rational, and combination advertising appeals on sport consumer behavior
Lee, Seunghwan; Heere, Bob - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 2, pp. 82-92
Persistent link: https://www.econbiz.de/10012173519