Narrow search
Showing 281 - 290 of 135,947
Cover Image
Exploring the explicit and implicit appeal of retro sport logos
Dwyer, Brendan; Scola, Zach; Drayer, Joris - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 4, pp. 296-307
Persistent link: https://www.econbiz.de/10012486865
Cover Image
Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games
Yim, Mark Yi-Cheon; Abdourazakou, Yann; Sauer, Paul L.; … - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 958-983
Persistent link: https://www.econbiz.de/10012492621
Cover Image
Impacts of game attractiveness and color of message on sport viewers' attention to prosocial message : an eye-tracking study
Oboudi, Behnam; Elahi, Alireza; Akbari Yazdi, Hossein; … - In: Sport, Business and Management : an international … 13 (2023) 2, pp. 213-227
Persistent link: https://www.econbiz.de/10014317623
Cover Image
An analysis of the Olympic sponsorship effect on consumer brand choice in the carbonated soft drink market using household scanner data
Cho, Sungho; Lee, Minyong; Yoon, Taeyeon; Rhodes, Charles - In: International journal of sport finance 6 (2011) 4, pp. 335-353
Persistent link: https://www.econbiz.de/10009500276
Cover Image
Sportsponsoring effektiv einsetzen : zu den Auswirkungen von Sponsoringmaßnahmen auf Einstellung und Kaufabsicht der Verbraucher
Huber, Frank; Regier, Stefanie; Vollhardt, Kai; … - 2005
Persistent link: https://www.econbiz.de/10003297818
Cover Image
Authenticity in TikTok : how content creator popularity and brand size influence consumer engagement with sponsored user-generated content
Walsh, Darlene; Kliamenakis, Argiro; Laroche, Michel; … - In: Psychology & marketing 41 (2024) 11, pp. 2645-2656
Persistent link: https://www.econbiz.de/10015133875
Cover Image
Can brand sponsorship increase download intention for mHealth apps? : the role of issue relevance, brand involvement, and perceived app quality
Yang, Jing; Kanthawala, Shaheen; Joo, Eunsin; Kononova, … - In: Journal of promotion management : innovations in … 28 (2022) 6, pp. 869-892
model and heuristic systematic model), theory of reasoned action, and sponsorship literature. …
Persistent link: https://www.econbiz.de/10013277323
Cover Image
How can the management of fitness centres be improved through corporate image and brand image?
Alguacil, M.; García-Fernández, J.; Calabuig, Ferran; … - In: Economic research 35 (2022) 1,3, pp. 3378-3396
Persistent link: https://www.econbiz.de/10014383647
Cover Image
Developing and Validating a Venue Stimuli-Local Image Fit Scale
Hwang, Yongjin; Ballouli, Khalid - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 4, pp. 289-304
Persistent link: https://www.econbiz.de/10012816109
Cover Image
Advancing understanding of individual-level brand management in sport
Doyle, Jason P.; Kunkel, Thilo; Su, Yiran; Biscaia, Rui; … - In: European Sport management quarterly : ESMQ 23 (2023) 6, pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777