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The effect of sponsored video customization on video shares : the critical moderating role of influencer and brand characteristics
Chen, Li; Chen, Yiwen; Pan, Yang - In: European journal of marketing 58 (2024) 4, pp. 1047-1082
Persistent link: https://www.econbiz.de/10015047354
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Walk in someone else's shoes : fan group behavior and rivalry in sport and athletic footwear brands
Havard, Cody T.; Reams, Lamar; Hutchinson, Michael - In: Review of marketing science 21 (2023) 1, pp. 17-33
Persistent link: https://www.econbiz.de/10014364886
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The role of sports brands in niche sports subcultures
Schwarzenberger, Veronika; Hyde, Kenneth - In: International journal of sports marketing & sponsorship 15 (2013) 1, pp. 40-56
Persistent link: https://www.econbiz.de/10010234352
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The role of sports brands in niche sports subcultures
Schwarzenberger, Veronika; Hyde, Kenneth - In: International journal of sports marketing & sponsorship 15 (2013) 1, pp. 40-56
Persistent link: https://www.econbiz.de/10010234353
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Sports as a component of nation branding initiatives : the case of Latvia
Brencis, Ainars; Ikkala, Jacob - In: The marketing review 13 (2013) 3, pp. 241-254
Persistent link: https://www.econbiz.de/10010237424
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Conceptually meeting expectations of Generation Y by building personalised-customised hybrid bundles to target action sports consumers
Parris, Denise Linda - In: International journal of revenue management : IJRM 7 (2013) 2, pp. 138-154
Persistent link: https://www.econbiz.de/10009791534
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Managing co-creation in professional sports : the antecedents and consequences of ritualized spectator behavior
McDonald, Heath; Karg, Adam J. - In: Sport management review 17 (2014) 3, pp. 292-309
Persistent link: https://www.econbiz.de/10010401077
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Female athletes, women's sport, and the sport media commercial complex : have we really "come a long way, baby"?
Fink, Janet S. - In: Sport management review 18 (2015) 3, pp. 331-342
Persistent link: https://www.econbiz.de/10011381858
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Attitudes toward attending the 2016 Olympic Games and visiting Brazil after the games
Rocha, Claudio M.; Fink, Janet S. - In: Tourism management perspectives : TMP 22 (2017), pp. 17-26
Persistent link: https://www.econbiz.de/10011705870
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Online and mobile marketing strategies as drivers of brand love in sports teams : findings from Real Madrid
Baena, Verónica - In: International journal of sports marketing & sponsorship 17 (2016) 3, pp. 202-218
Persistent link: https://www.econbiz.de/10011607837