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99
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98
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98
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95
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94
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94
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89
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86
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86
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85
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84
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83
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81
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81
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81
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80
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80
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79
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79
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311
Fantasy
sports
and gambling in
sport
: marketing implications for branding and fan engagement
Ditzio, Amber A.
- In:
Journal of electronic commerce in organizations : the …
14
(
2016
)
4
,
pp. 52-65
Persistent link: https://www.econbiz.de/10011591120
Saved in:
312
Brand associations in the fitness segment of the
sports
industry in the United States : extending spectator
sports
branding conceptualisations and dimensions to participatory
Williams, Antonio S.
;
Pedersen, Paul M.
;
Walsh, Patrick
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
1
,
pp. 34-50
Persistent link: https://www.econbiz.de/10009685014
Saved in:
313
Olympic Games, media coverage and brand image/performance from fan and gender perspectives
Smith-Ditizio, Amber
;
Smith, Alan David
- In:
Benchmarking : an international journal
30
(
2023
)
2
,
pp. 503-531
Persistent link: https://www.econbiz.de/10014231863
Saved in:
314
Factors affecting consumer repurchase of university
sports
team merchandise
Childs, Michelle
;
Hardin, Robin
;
Koo, Win
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 389-406
Persistent link: https://www.econbiz.de/10012168855
Saved in:
315
Marketing the healthiness of
sports
drinks : rom physiological to cognitive based benefits
Van Esch, Patrick
;
Gadsby, Casey Lynn
- In:
Australasian marketing journal
27
(
2019
)
3
,
pp. 179-186
Persistent link: https://www.econbiz.de/10012110331
Saved in:
316
Sport
team emotion : conceptualization, scale development and validation
Lee, Seunghwan
;
Kim, Yu Kyoum
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011911321
Saved in:
317
Effects of relative size and homogeneity of
sports
fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
318
Conceptualizing relative size and entitativity of
sports
fan community and their roles in
sport
socialization
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
Saved in:
319
Symbolic interactionism and the metamorphosis of
sports
brands : Indian Premier League’s journey from niche to mass cool
Tiwari, Amit Anand
;
Murthy, Venkatesha
- In:
Journal of sport management : the official journal of …
39
(
2025
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10015330509
Saved in:
320
Transcendence beyond
sport
: examining the dynamic power of
sport
human brand on national pride
Gulavani, Susmit S.
;
Du, James
;
James, Jeffrey D.
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 142-160
Persistent link: https://www.econbiz.de/10014504956
Saved in:
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