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The new wave of influencers : examining college athlete identities and the role of homophily and parasocial relationships in leveraging name, image, and likeness
Su, Yiran; Guo, Xuan; Wegner, Christine; Baker, Thomas … - In: Journal of sport management : the official journal of … 37 (2023) 5, pp. 371-388
Persistent link: https://www.econbiz.de/10014340594
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Online consumer reviews of a sport product : an alternative path to understanding brand associations
Williams, Antonio S.; Heo, Yoon; Choi, Jun Woo; … - In: Sport, Business and Management : an international … 13 (2023) 5, pp. 530-547
Persistent link: https://www.econbiz.de/10014380739
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Athlete apparel : the impact of team brand awareness and apparel brand awareness on athletes' brands, logos, and merchandise
Williams, Antonio; Pedersen, Zack Paul - In: Sport, Business and Management : an international … 13 (2023) 5, pp. 582-600
Persistent link: https://www.econbiz.de/10014380747
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The effects of online brand communities in enhancing sport team brand equity : role of brand attachment and consumer brand engagement
Ghorbanzadeh, Davood; Rahehagh, Atena; Sharbatiyan, Mohsen - In: Sport, Business and Management : an international … 14 (2024) 5/6, pp. 604-626
Persistent link: https://www.econbiz.de/10015272544
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Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung; Manoli, Argyro Elisavet - In: Journal of strategic marketing 30 (2022) 3, pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
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The relationship between brand associations and fan behaviours for football teams
Eskiler, Ersin; Altunisik, Remzi; Sarikaya, Nilgun - In: Marketing i menedžment innovacij : m&mi (2021) 3, pp. 32-42
Persistent link: https://www.econbiz.de/10013161957
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Factors influencing brand loyalty in professional sports fans
Lin, Yun-tsan; Lin, Chen-hsien - In: Global journal of business research : GJBR 2 (2008) 1, pp. 69-84
Persistent link: https://www.econbiz.de/10003954653
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Social representations and brand positioning in the sporting goods market
Lebrun, Anne-Marie; Souchet, Lionel; Bouchet, Patrick - In: European Sport management quarterly : ESMQ 13 (2013) 3, pp. 358-379
Persistent link: https://www.econbiz.de/10009783439
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Exploring sport brand double jeopardy : the link between team market share and attitudinal loyalty
Doyle, Jason P.; Filo, Kevin; McDonald, Heath; Funk, … - In: Sport management review 16 (2013) 3, pp. 285-297
Persistent link: https://www.econbiz.de/10009787479
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European football teams' CSR engagement impacts on customer-based brand equity
Blumrodt, Jens; Bryson, Douglas; Flanagan, John - In: The journal of consumer marketing 29 (2012) 7, pp. 482-493
Persistent link: https://www.econbiz.de/10009681497