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Sponsorship effects of brand m...
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Showing
31
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31
A model bridging team brand experience and
sponsorship
brand experience
Biscaia, Rui
;
Trail, Galen
;
Ross, Stephen
;
Yoshida, Masayuki
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
4
,
pp. 380-399
Persistent link: https://www.econbiz.de/10011821792
Saved in:
32
Impact of Facebook marketing on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
33
Psychometric comparability of brand personality scale : assessing brand personalty matching between
sports
and corporate sponsors by using the congenerity test
Cho, Sungho
;
Kang, Joon Ho
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
4
,
pp. 295-312
Persistent link: https://www.econbiz.de/10009615119
Saved in:
34
"Ultimate"
sponsorship
: fan identity, brand congruence, and the Ultimate Fighting Championship
Devlin, Michael B.
;
Brown, Natalie A.
;
Billings, Andrew C.
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 96-115
Persistent link: https://www.econbiz.de/10010399903
Saved in:
35
Self-congruence theory : towards a greater understanding on the global and malleable selves in a
sports
specific consumption context
Plewa, Carolin
;
Palmer, Karen
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
4
,
pp. 230-252
Persistent link: https://www.econbiz.de/10010410853
Saved in:
36
The influence of
sport
sponsorship
on brand equity and purchase behavior
Tsordia, Ch.
;
Papadimitriou, D.
;
Parganas, P.
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10011860443
Saved in:
37
Improving fit perceptions for an incongruent
sponsorship
: associating a
sports
property to a brand via analogical articulation
Madrigal, Robert
;
King, Jesse
- In:
Journal of business research : JBR
124
(
2021
),
pp. 731-738
Persistent link: https://www.econbiz.de/10012494008
Saved in:
38
Sports
teams heritage : measurement and application in
sponsorship
Rose, Mei
;
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
Saved in:
39
Effect of corporate image of the sponsor on brand love and purchase intentions : the moderating role of
sports
involvement
Trivedi, Jay
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 188-209
Persistent link: https://www.econbiz.de/10012257937
Saved in:
40
Brand
sponsorship
effectiveness : how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands
Moharana, Tapas Ranjan
;
Roy, Debashree
;
Saxena, Garima
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014372609
Saved in:
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