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Dynamic pricing support systems for DIY retailers : a case study from Austria
Natter, Martin; Reutterer, Thomas; Mild, Andreas - In: GfK marketing intelligence review (2009) 1, pp. 46-53
Persistent link: https://www.econbiz.de/10009893793
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Analysing qualitative data with quantitative methods: an illustration using personalised item recommendation techniques
Reutterer, Thomas; Mild, Andreas - In: Applying qualitative methods to marketing management …, (pp. 257-277). 2004
Persistent link: https://www.econbiz.de/10001923289
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Dynamic formation of quality expectations : theory and empirical evidence
Fruchter, Gila E.; Reutterer, Thomas; Dickert, Stephan; … - In: Review of marketing science 21 (2023) 1, pp. 35-75
Persistent link: https://www.econbiz.de/10014364888
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Dynamic Formation of Customers’ Quality Expectations
Fruchter, Gila E.; Reutterer, Thomas; Dickert, Stephan; … - 2021
In this paper, based on well-established behavioral theories, we propose a new model for dynamic formation of customer’ quality expectations. The model is described by a one-dimensional non-linear discrete dynamical system which depends on several parameters with links to behavioral theories....
Persistent link: https://www.econbiz.de/10013216063
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Handelsorientierte Markenbewertung
Wiesel, Stefan; Reutterer, Thomas - In: Aktuelle Beiträge zur Markenforschung : Tagungsband …, (pp. 211-222). 2010
Persistent link: https://www.econbiz.de/10003968952
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Denzel : Kaufentscheidungsprozess und Marktpotenzial bei Automobilen
Buber, Renate; Reutterer, Thomas - 2009
Persistent link: https://www.econbiz.de/10003953554
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Crowdsourcing : Wertschöpfung 2.0
Berger, Thomas; Lienbacher, Eva; Reutterer, Thomas - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 57 (2011) 3, pp. 22-34
Persistent link: https://www.econbiz.de/10009300586
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Der Einfluss von Kundenzufriedenheit auf die Kundenloyalität
Peschta, Thomas; Reutterer, Thomas; Mayerhofer, Wolfgang - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 57 (2011) 3, pp. 6-19
Persistent link: https://www.econbiz.de/10009300591
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A multistep approach to derive targeted category promotions
Breugelmans, Els; Boztuğ, Yasemin; Reutterer, Thomas - In: MSI reports : working paper series (2010) 4, pp. 141-186
Persistent link: https://www.econbiz.de/10009007358
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Visual decision making styles and geographical information systems
Ozimec, Ana-Marija; Natter, Martin; Reutterer, Thomas - In: Quantitative marketing and marketing management : …, (pp. 191-207). 2012
Persistent link: https://www.econbiz.de/10009621894