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Dynamic pricing support systems for DIY retailers : a case study from Austria
Natter, Martin; Reutterer, Thomas; Mild, Andreas - In: GfK marketing intelligence review : Marketingforschung … (2009) 1, pp. 46-53
Persistent link: https://www.econbiz.de/10003854945
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A combined approach for segment-specific analysis of market basket data
Boztuğ, Yasemin; Reutterer, Thomas - In: MSI reports : working paper series (2007) 1, pp. 113-133
Persistent link: https://www.econbiz.de/10003605835
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Ein sortimentsübergreifendes Entscheidungsunterstützungssystem für dynamische Preis- und Werbeplanung im DIY-Handel
Natter, Martin; Reutterer, Thomas; Mild, Andreas; … - In: Marketing : ZFP ; journal of research and management 28 (2006) 4, pp. 260-268
Persistent link: https://www.econbiz.de/10003391539
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The evolving concept of retail attractiveness: what makes retail agglomerations attractive when customers shop at them?
Teller, Christoph; Reutterer, Thomas - In: Journal of retailing and consumer services 15 (2008) 3, pp. 127-143
Persistent link: https://www.econbiz.de/10003699339
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Topic modeling in marketing : recent advances and research opportunities
Reisenbichler, Martin; Reutterer, Thomas - In: Journal of business economics : JBE 89 (2019) 3, pp. 327-356
Persistent link: https://www.econbiz.de/10011991561
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Special issue: Looking across product categories in marketing science
Hruschka, Harald (ed.); Reutterer, Thomas (ed.) - 2017
Persistent link: https://www.econbiz.de/10011707277
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Obituary for Engelbert Dockner (1958-2017)
D'Arcy, Anne; Puck, Jonas; Reutterer, Thomas - In: Management review quarterly : systematic literature … 67 (2017) 3, pp. 135-136
Persistent link: https://www.econbiz.de/10011758242
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Ticking away the moments : timing regularity helps to better predict customer activity
Platzer, Michael; Reutterer, Thomas - In: Marketing science 35 (2016) 5, pp. 779-799
Persistent link: https://www.econbiz.de/10011584721
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Customer centricity und customer lifetime value
Reutterer, Thomas - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 64 (2018) 3, pp. 37
Persistent link: https://www.econbiz.de/10011959852
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Analyzing the browsing basket : a latent interests-based segmentation tool
Schröder, Nadine; Falke, Andreas; Hruschka, Harald; … - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 181-197
Persistent link: https://www.econbiz.de/10012060967