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reduces inefficient corporate investments in China. These findings are further supported by a series of robustness tests …
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This paper explores the reasons for the increase in “outdoor advertising” (OA) expenditures worldwide and the impact of billboards on our cities. Since 2006, a portable device that measures billboard exposure became widely available, thus setting up a rating system like that of other forms...
Persistent link: https://www.econbiz.de/10014668290
mavenism from opinion leadership in China? The answer to this question would solve an important issue of targeting in marketing … determined by same or different factors in China? The answer of this question would help determine how to reach each type of …: market mavenism and opinion leadership were indeed distinctive yet related concepts in China. Monochronicity, altruism, price …
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nuclear outbreak. Third World War may just be sparked off with Russia aligned with China against Japan and the USA. Design … Japanese, the author conducted some field research in Harbin, China. The continuing Chinese angst against Japanese is explained … from the West, for instance very ancient civilizations like China and India, authors should take a multi‐method approach …
Persistent link: https://www.econbiz.de/10014697566
guanxi effect in China. The results first show that knowledge governance, including formal and informal knowledge governance … only investigated 339 employees in 39 organizations located in the central China. It is limited by employees' cognition. In … more detail and thus enhance their current research. Originality/value – It is the first attempt in China to systematically …
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