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Customer base analysis : the case for a central variant of the Betageometric/NBD model

Hoppe, Daniel; Wagner, Udo - In: Marketing : journal of research and management 3 (2007) 2, pp. 75-90

Persistent link: https://ebvufind01.dmz1.zbw.eu/10003585093

Small sample properties of the Pareto/Negative binomial distribution model

Hoppe, Daniel; Wagner, Udo - In: Marketing : journal of research and management 6 (2010) 1, pp. 39-50

Persistent link: https://ebvufind01.dmz1.zbw.eu/10003976419

Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner

Diamantopoulos, Adamantios (ed.); Wagner, Udo (honouree); … - 2012

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009620589

The role of lifetime activity cues in customer base analysis

Hoppe, Daniel; Wagner, Udo - In: Journal of Business Research 67 (2014) 5, pp. 983-989

This paper develops the notion of lifetime activity cues in customer base analysis. The authors first discuss the impact of lifetime indicators, such as customers' conceptual response to marketing activities, and then demonstrate how such lifetime cues can be embedded into the Pareto/NBD model....

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010869742