Shopper confusion represents a mental state often occurring in shopping situations. While extant research focuses on product-related consumer confusion, the current investigation examines store environmental retail shopper confusion. Combining research streams on store environment, environmental...

Most cultures assign additional meanings to numbers, beyond their prevalent (arithmetic) denotation. Such connotations might extend to other settings too, such as price perceptions. Therefore, this study summarizes the (positive and negative) characteristics associated with certain numbers by...

This special issue contains five articles that reflect the content shared during presentations at the 2012 Global Marketing Conference by Korean Scholars of Marketing Science held in Seoul, Korea. The authors of the twelve papers presented in relevant tracks of the 2012 Global Marketing...