The German Economic Review (GER) recently published a paper by Fabel, Hein and Hofmeister about research productivity in Austrian, German and Swiss universities. The authors derive the rankings of institutions and subject areas by analyzing an impressive and comprehensive dataset, which captures...

Recent surveys find that while managers favored issues of media coverage not more than ten years ago, now they rate sponsor awareness and image transfer from the sponsored event to the sponsor as the main reasons for engaging in sport C. However, the evaluation of C has not kept up with this...

Den Bekenntnissen hochrangiger Manager und Unternehmerpersönlichkeiten zur sozialen Verantwortung ihrer Unternehmen steht ein Bild der Wirtschaftsrealität in der Öffentlichkeit gegenüber, das in weiten Bereichen durch Wirtschaftsskandale (z.B. Enron, Parmalat), Bereicherungs-, Bestechungs-...

Maintaining the standard of living in small open economies requires engaging in international exchange. We report the results of a study that was conducted in Austria and refer to certain of the dramatic changes taking place in Europe. The objective is to examine decision-makers' experiences in...

Despite the increasing attention Global Marketing Strategy (GMS) is receiving in the academic literature, researchers have paid relatively little attention to whether markets can be segmented cross-nationally. Drawing on GMS theory, this study predicts the existence of stable cross-market...

Tele.ring is a mobile phone organization selling contracts and cell phones in the Austrian market. The market situation in 2005 was highly competitive and dynamic, resulting in relatively short tariff life cycles. Excessively long lead times made tele.ring's management feel dissatisfied with...