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Pauser, Sandra; Wagner, Udo - In: Marketing : ZFP ; journal of research and management 40 (2018) 1, pp. 35-47

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Steiner, Elisabeth; Wagner, Udo - In: Marketing : ZFP ; journal of research and management 38 (2016) 3, pp. 119-134

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Wagner, Udo (ed.); Schaffhauser-Linzatti, Michaela (ed.) - 2017

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Taudes, Alfred; Natter, Martin; Reimann, Olivier - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 69 (2017) 4, pp. 477-482

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Garaus, Marion; Wagner, Udo; Bäck, Anna-Maria - In: Psychology & marketing 34 (2017) 2, pp. 138-156

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