Information systems (IS) research frequently uses survey data to measure the interplay between technological systems and human beings. Researchers have developed sophisticated procedures to build and validate multi-item scales that measure latent constructs. The vast majority of IS studies uses...

Political campaigning has become a multi-million dollar business. A substantial proportion of a campaign's budget is spent on voter targeting, i.e. to identify and influence as many voters as possible to vote. Based on data, campaigns use statistical tools to provide a basis for decision on whom...